Senior Digital Strategist

2 weeks ago

Pasig, National Capital Region, Philippines NuWorks Interactive Labs, Inc. Full time

*Only shortlisted candidates will be contacted.

*Our work set-up is 3x/onsite and 2x/ remote in Ortigas Center, Pasig City.

*Candidates will go through a technical strategy case study exam.

The Senior Digital Strategist is responsible for creating highly strategic marketing & communication plans that integrate data, creativity, and technology for brands across different categories. They must be able to co-lead with internal teams the development of quality output that will gain client confidence in the agency's capabilities.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Prepare the groundwork needed to craft Storyteching Briefs and other Strategy services, inclusive of:

  • Analyzing secondary findings from competitive scans, social scans, industry studies, desk research, and GWI (Global Web Index dashboard for social media and digital metrics)
  • Preparing interview guide and doing actual interviews when necessary
  • Running data from GWI
  • Strategic Implementation
  • Consumer Insighting, Research, Trends, and Journey Mapping
  • Industry and Business Awareness

2.) Manage day-to-day coordination with Business Units on project timings and project requirements.

WE ARE LOOKING FOR SOMEONE WHO:

  • Possesses intermediate to expert knowledge in:

  • Consumer Insight

  • Channel and Ecosystem Planning and Strategy
  • Data Collection Framework
  • Brand and Communication Strategy
  • Consumer Journey Mapping
  • Business Results Analysis
  • Consumer Research
  • Social Media, eCommerce, and Customer Relationship Strategy

  • Influencer Marketing

  • Demonstrates critical thinking and creativity, avoiding templated thinking (can respond to situational questions)

  • Exhibits a sense of project ownership (will ensure that the project runs smoothly and can take responsibility for consequences)
  • Displays a collaborative and consultative spirit
  • Demonstrates maturity, remaining undeterred by failure
  • Possesses excellent project management and time management skills, with the ability to prioritize and meet deadlines
  • Exhibits effective negotiation skills and resource management
  • Has planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously
  • Possesses excellent communication skills with experience in presenting thoughts, ideas, and data
  • Is proficient in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
  • Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships, remaining customer-centric
  • Shows the ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together
  • Is able to lead change and adapt to changing business needs, shifting priorities, and new technologies
  • Is innovation-oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes
  • Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values
  • Possesses an entrepreneurial spirit to drive results, take calculated risks, and seek out new ideas
  • Has a reputation for trust and reliability with a strong track record of delivering results

REQUIRED QUALIFICATIONS

  • Bachelor's degree in Advertising, Business, Communication or Marketing and/or other related courses
  • At least 4-5 years of experience in Marketing/Advertising/Strategy role or a proven track record in a similar position, working with a team in a similar or adjacent industry.
  • Experience in handling large multinational and local brands.
  • Has training in Technical Use of tools (research, analytics, social listening, etc.)

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