Trade Marketing Supervisor

4 days ago

Malabon, Philippines Lifestrong Marketing Inc. Full time $40,000 - $60,000 per year

Job Objective

  • Lead the implementation and execution of trade marketing strategies to drive product visibility, sales, and brand awareness in stores. Closely collaborate with sales and marketing teams to develop effective promotional campaigns, monitor market trends, and ensure successful in-store execution.

Duties and Responsibilities

Sales Target

  • Monitor and manage sales target.
  • Analyze sales data and campaign performance to determine effectiveness and ROI of trade marketing initiatives.

Budget Management

  • Manage trade marketing budgets and allocate resources for various promotional activities.

Trade Marketing Strategy Development

  • Develop and implement trade marketing plans to align with sales and brand strategies.
  • Coordinate with the cross department to ensure proper product placement, display quality, and stock availability.
  • Ensure compliance with brand guidelines in all marketing materials and communications.

Sales Collaboration & Support

  • Collaborate with sales teams to design promotions, in-store activations, and point-of-sale materials to boost product visibility.
  • Provide sales teams with necessary tools, such as promotional materials and training on new products.

Customer and Channel Insights

  • Monitor competitor activities, market trends, and customer preferences to adjust marketing efforts and campaigns.

Promotion and Campaigns

  • Organize and execute in-store events, product demonstrations, and promotional activities to enhance brand presence.

Agency Management

  • Build and maintain relationships with agency partners and manpower by attending to their concerns and actual trade visits.

Performance Tracking & Reporting

  • Prepare regular reports and presentations on trade marketing performance and market insights.
  • Ensure compliance of display based on the approved planogram.

QUALIFICATIONS

Educational Attainment

  • Bachelor's degree in Marketing, Business Administration, or a related field.

Experience Required

  • 3-5 years of experience in trade marketing, sales, FMCG or retail marketing.

Skills

  • Strong understanding of retail and wholesale environments.
  • Excellent project management and organizational skills.
  • Ability to analyze data and market trends to make informed marketing decisions.
  • Proficiency in using marketing tools, software, and analytics platforms.
  • Strong communication and interpersonal skills.
  • Ability to work collaboratively with cross-functional teams.

Job Types: Full-time, Permanent

Benefits:

  • Employee discount
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Work Location: In person

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