Assistant Digital Marketing Manager

4 days ago

Manila, National Capital Region, Philippines Richprime Global Incorporated Full time ₱900,000 - ₱1,200,000 per year

Job Summary:

The Digital Marketing Lead is responsible for leading the planning, execution, monitoring, and quality assurance of both paid and organic social media campaigns. This role bridges the strategy and execution layers by overseeing processes across analytics and operations.

Duties & Responsibilities:

  • Leading, Planning and Execution of Social Media Ad Campaigns

Lead, plan, and execute social media advertising campaigns across various platforms to ensure alignment with brand goals. Leverage analytics tools (e.g., Google Analytics, Meta Business Suite, Metricool etc.) to drive decision-making.

  • Ad Performance Execution, Monitoring and Quality Assurance

Conduct quality assurance checks to ensure campaigns are optimized.

  • Ad Billing Monitoring and Quality Assurance

Track and verify ad billings to ensure accuracy, compliance, and proper documentation for financial reporting.

  • Ad Analytics Documentation

Document and organize ad analytics reports for performance evaluation and strategic planning.

  • Oversee Campaign Monitoring and Boosting

Oversee campaign content monitoring and boosting to ensure timely posting, correct targeting, and compliance with platform standards.

  • Social Media Campaigns Strategy Execution
  • DTI systems verification for promotions and campaigns.
  • Support the execution of online photo and raffle campaigns.
  • Coordinate with the brands team to support digital marketing campaigns
  • Perform other functions that may be assigned from time to time by immediate superior

Required Skills & Abilities:

  • Strong understanding of digital advertising platforms (e.g., Meta Ads, Google Analytics).
  • Analytical skills to support reporting and budget control.

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