Influencer Marketing Manager

2 days ago

Paranaque City, Calabarzon, Philippines Private Advertiser Full time ₱900,000 - ₱1,200,000 per year

Influencer Marketing Manager – Hazel

Company Name: Hello Hazel

Hazel is on a mission to shake up the adult wellness space, using influencer marketing as a powerful lever to drive top-of-funnel awareness and retail growth. We're looking for a seasoned Influencer Marketing Manager to help us scale and systemize our creator efforts. This person will have deep experience in managing, optimizing, and growing influencer programs and a strong ability to blend creative thinking with data-driven decision making.

Role Summary:We are hiring a full-time Influencer Marketing Manager to join our team and take full ownership of Hazel's influencer program. You'll report directly to the founder and play a critical role in building and scaling Hazel's high-volume gifting, affiliate, and UGC programs that drive measurable retail sell-through. The ideal candidate will have 5–6+ years of experience working with influencers and building affiliate programs, especially in the CPG and/or wellness space.

Key Responsibilities:


• Manage and scale Hazel's influencer marketing program across TikTok, Instagram, and other relevant platforms.


• Lead Hazel's high-volume gifting engine — proactively identify creators, manage outreach, briefs, fulfillment, and redemptions to ensure every touchpoint feels on-brand and personal.


• Establish and optimize Hazel's affiliate program – tracking links, performance, and payouts.


• Analyze content performance (impressions, clicks, CTR, conversion, CAC) and connect creator activity to retail outcome.


• Build scalable systems for performance tracking, scrappy at first and tool-driven as we scale.


• Develop and manage paid collaborations when applicable.


• Build scalable processes and prepare to hire and manage a junior coordinator over time.


• Report on campaign outcomes, learnings, and strategic recommendations directly to the founder.


• Act as the strategic lead for all influencer-driven UGC and help repurpose top content across Hazel's marketing channels.


• Cultivate an engaged Hazel creator community that feels like insiders, keeping them excited about the brand and amplifying their voices across retail and digital.


• Support broader sampling and healthcare professional initiatives by applying influencer learnings to cross-channel programs.

Ideal Candidate:


• 5–6+ years experience in influencer marketing, preferably for DTC/CPG/wellness brands.


• Strong understanding of affiliate programs and how to track creator ROI.


• Able to work cross-functionally with creative, ops, and executive teams.


• Highly creative and also analytically rigorous – able to measure, test, and improve.


• A self-starter who can build systems and proactively recommend tools or workflows.


• Comfortable balancing scrappy, manual workflows with scaling into more automated systems as ROI proves out.


• Exceptional English communication skills, both written and spoken, with an ability to embody Hazel's brand voice (candid, chic, empowering).


• Comfortable working Eastern Standard Time (EST) hours.

Working Hours & Structure:

This is a full-time remote position (40 hours/week), with core working hours on EST time. You'll report directly to Hazel's founder and collaborate closely with other team members as we scale the business through digital-first strategies.

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