Digital Campaign Specialist

This position reports to the Regional Marketing Manager and is responsible for managing end-to-end digital campaigns across Southeast Asia. The role plays a key part in generating and nurturing leads using Salesforce Pardot (Marketing Cloud Account Engagement), while executing high-performing B2B and B2C campaigns across various digital channels.

Key Job Requirements

Job / Skills Competencies & Critical Work Experience:

• Must have at least 2–3 years of experience in digital campaign management, lead generation, and marketing automation—preferably using Salesforce Marketing Cloud Account Engagement (Pardot) or similar platforms such as HubSpot or Marketo
• Solid understanding of the B2B and B2C customer buying process
• Proven experience managing digital campaigns across multiple countries while coordinating closely with local teams
• Established expertise in performance marketing, covering both paid search and paid social advertising
• Hands-on proficiency with analytics tools like Google Analytics and Salesforce Pardot reporting
• Strong project management skills.

Education:

• Bachelor's Degree in Marketing, Communications, IT or a related field.

Key Accountabilities

Digital Campaign Management:

• Plan, develop, and execute regional and local digital campaigns across Southeast Asia, ensuring alignment with business goals and market demands.
• Implement B2B campaigns to generate Marketing Qualified Leads (MQLs) and B2C campaigns focused on driving e-commerce conversions across marketplace platforms.
• Collaborate with in-country marketing teams to localize messaging, creative assets, and targeting strategies.

Lead Generation & Management:

• Oversee marketing lead scoring, segmentation, and qualification processes within Salesforce Pardot (Marketing Cloud Account Engagement).
• Work closely with inside sales teams to manage MQLs and regularly monitor lead funnel performance with inside and field sales teams.

Performance Marketing:

• Manage paid media budgets across platforms such as Google Ads, LinkedIn, Meta, and programmatic channels.
• Track, analyze, and report on key campaign metrics including CPL, CAC, ROAS, and conversion rates.
• Continuously optimize creatives, targeting, bidding strategies, and landing pages for improved campaign performance.

Cross-Functional & Regional Collaboration:

• Partner with regional business units to ensure consistent campaign messaging and strategic alignment.
• Coordinate with local marketing teams to plan, execute, and report on localized campaigns.

Agency Management:

• Lead collaboration with external agencies by providing clear guidance and ensuring delivery of high-quality work.
• Manage agency relationships to meet deadlines and achieve campaign objectives.

Reporting & Insights:

• Generate regular performance dashboards and detailed campaign reports with actionable insights.
• Recommend strategies to enhance campaign effectiveness and operational efficiency.

Job Types: Full-time, Permanent

Pay: Up to Php51,000.00 per month

Benefits:

• Additional leave
• Company events
• Health insurance
• Opportunities for promotion
• Promotion to permanent employee

Application Question(s):

• How proficient are you in analytics tools (e.g., Google Analytics, Salesforce Pardot reporting)? Please specify which tools you've used and describe your level of proficiency with each.
• On a scale from Beginner to Expert (Beginner, Intermediate, Advanced, Expert), how would you rate your project management skills?
• Are you amenable to a Monday to Friday work setup, with 4 days onsite and 1 day WFH, day shift, reporting to Pasig?
• On a scale of 1 to 10, with 10 being the highest, how would you rate your English communication skills?
• How many years of hands-on experience in digital campaign management, lead generation and marketing automation do you have?
• Which marketing automation platforms do you have experience working with? (e.g., Salesforce Marketing Cloud Account Engagement, HubSpot, Marketo, etc.)
• Please rate your understanding of B2B and B2C buyer journeys (Beginner, Intermediate, Advanced, Expert)
• Have you managed digital marketing campaigns in multiple countries? (If yes, please specify which countries and how you coordinated with local teams.)
• Do you have hands-on experience in paid search (e.g., Google Ads), paid social (e.g., Facebook, Instagram, LinkedIn Ads), or both?

Education:

• Bachelor's (Required)

Work Location: In person