Retail Sales Supervisor

2 weeks ago

Cebu City, Central Visayas, Philippines Farm Fresh Milk Incorporated Full time ₱1,200,000 - ₱2,400,000 per year

Job Duties & Performance Expectations

Sales & Business Development

  • Supervise and guide the retail sales team to achieve assigned sales targets and distribution objectives.
  • Develop and implement effective sales plans to increase product availability and visibility across retail outlets.
  • Identify new retail business opportunities and manage relationships with key retail partners, distributors, and store managers.
  • Monitor and ensure proper execution of in-store promotions, product displays, and merchandising activities.
  • Negotiate shelf space, pricing, and promotional support with retailers to maximize brand exposure.

Team Management & Supervision

  • Lead, motivate, and monitor the performance of retail sales representatives and merchandisers.
  • Conduct regular market visits and accompany team members on sales calls to provide coaching and support.
  • Set individual and team sales targets, track performance, and take corrective action when necessary.
  • Provide training and guidance to ensure the team follows company policies, selling standards, and reporting procedures.

Market & Operations Management

  • Ensure timely order processing, delivery coordination, and collection of payments in collaboration with logistics and finance teams.
  • Analyze sales data, market trends, and competitor activities to identify business growth opportunities.
  • Prepare and submit accurate daily, weekly, and monthly sales reports.
  • Manage stock levels at retail and distributor points to avoid shortages or overstocking.
  • Support the execution of marketing campaigns and product launches within assigned territories.

Qualification: Education/Experience:

  • Bachelor's degree in business administration, Marketing, or a related field.
  • Minimum 4–6 years of experience in retail or FMCG sales, with at least 2 years in a supervisory role.
  • Strong understanding of retail operations, merchandising standards, and distribution networks.
  • Proven leadership and team management abilities.
  • Excellent communication, negotiation, and interpersonal skills.
  • Analytical mindset with the ability to interpret sales data and market insights.
  • Proficiency in MS Office and CRM/sales reporting systems.
  • Valid driver's license and willingness to travel frequently within assigned territory.

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