Social Media Content and Production Specialist
7 days ago
The Social Media Content & Production Specialist will be responsible for the full-time, ongoing conceptualization, planning, and tactical
execution support for the company's digital marketing and social media initiatives. This
role focuses heavily on driving engagement, virality, and brand reach by generating
innovative content ideas, providing practical production assistance, and supporting
data-driven optimization efforts across all key digital platforms (e.g., Facebook,
Instagram, TikTok).
Key Responsibilities & Deliverables
This role is responsible for the continuous delivery of high-impact content assets and
strategic support, meeting targets similar to a consistent monthly project cycle.
1. Digital Content Conceptualization & Strategy
- Ideation: Continuously ideate and propose high-impact social media concepts
for campaigns, interactive elements, challenges, and trending content across
platforms to align with marketing goals.
- Ongoing Goal: Generate a consistent volume of content concepts
monthly (e.g., 28-30 prioritized ideas/themes for production guidance per
30-day cycle).
- Messaging & Themes: Develop creative content themes and messaging
frameworks that translate marketing goals into resonant digital narratives,
focusing on driving engagement and virality.
- Format Innovation: Develop innovative content strategies and formats (e.g..
short-form video, Reels, Stories) to expand reach and attract new target
demographics.
2. Content Production & Editing Support
- Production Facilitation: Supervise and facilitate video shooting sessions during
office hours as required, ensuring the creative vision and concept are effectively
captured and executed.
- Editing Assistance: Provide practical editing support for conceptualized video
content using tools such a s Cap Cut and other editing instruments.
- Monthly Output Target: Facilitate the production and completion of 30
content videos per month (daily output is flexible, provided the monthly
total is met).
3. Performance Analysis and Optimization Support
- Metric Analysis: Analyze existing social media performance metrics (reach,
engagement, conversion rates) to identify weaknesses and opportunities for
improvement.
- Optimization: Conceptualize and propose data-backed optimization strategies
and A/B testing hypotheses to continuously improve digital campaign
effectiveness.
Reporting: Develop and maintain an Analytics Reporting Framework for
tracking reach, engagement, conversions, and campaign performance.
4. Strategic Marketing Alignment
- Assist in generating overall marketing strategy hypotheses and innovative
campaign ideas that align the social media efforts with broader company
objectives.
Qualifications
Education: Bachelor's Degree Holder.
Experience: At least 1-3 years of relevant experience i n marketing, social media
management, content creation, or related roles.
Skills & Competencies:
Strong understanding of marketing principles and branding.
Excellent written and verbal communication skills.
Proficiency in video editing tools (e.g., Cap Cut).
Analytical mindset with strong attention to detail.
Familiarity with graphic design tools (Canva, Adobe Photoshop, Illustrator)
is an advantage.
- Ability to work independently and collaboratively within a team.
Job Type: Temporary
Work Location: In person
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