E-Commerce
9 hours ago
An E-commerce Manager oversees all online sales and digital operations for a company, from developing online sales strategies to managing the website and marketing campaigns. Key responsibilities include optimizing the e-commerce platform, analyzing data to improve user experience and conversion rates, coordinating marketing efforts, and ensuring the security of the website. They often manage a team, work with other departments like IT and customer service, and are responsible for driving brand growth and revenue through digital channels.
Candidates must have 1-2 years of e-commerce management experience.
Core responsibilities
- Strategy and operations:
Develop and implement the company's online sales strategy, optimize the e-commerce platform, and manage inventory levels.
- Marketing and promotion:
Plan and execute digital marketing campaigns, which may include email marketing, social media, and paid search (PPC).
- Website optimization:
Ensure the website is user-friendly, maintain its aesthetic and functional consistency, and improve site speed.
- Data analysis:
Track, analyze, and report on key performance indicators (KPIs) like conversion rates, cost per click, and average order value to make informed decisions and identify growth opportunities.
- Customer experience:
Manage customer service issues related to online purchases and ensure a seamless customer journey from browsing to post-purchase.
- Team and stakeholder management:
Lead an e-commerce team, collaborate with other departments (like IT, creative, and sales), and manage relationships with external partners, such as suppliers and shipping companies.
- No previous team management experience is required for this position.
- Security:
Work with security specialists to ensure the website's security, protect customer data, and guarantee the payment system is secure.
Key skills
- Strong understanding of digital marketing channels like SEO, PPC, and social media.
- Knowledge of e-commerce platforms and website development fundamentals.
- Experience with any major e-commerce platform is required.
- Excellent data analysis and problem-solving skills.
- Candidates must have experience with advanced analytics tools for comprehensive data analysis.
- Strong leadership and communication skills.
- Ability to manage multiple projects and deadlines effectively.
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