Art Director

We are a multi-division company reshaping the hair & beauty industry through technology, media, and brand systems.

We operate across:

• A loyalty software platform for salons (Hair Clubs)

• A luxury-focused marketing and digital agency

• A talk show + media brand shaping industry culture

We work with premium salons, global brands, and founders. We're building infrastructure — not just content — and we move fast.

This is not an agency with layers. This is a small, high-taste, founder-led team. People here think, decide, and execute.

The Role

This is an executional leadership role — not a "wait for briefs" designer and not a high-level Creative Director who never touches files.

You will:

• Take a narrative or campaign goal and turn it into a visual story

• Define art direction, visual systems, storytelling and execution

• Own how brands show up across web, social, ads, EDMs, and video

• Elevate work before it ships — without being chased

You will work directly with the founder (Creative Director / GTM owner) and be trusted to run visual execution end-to-end.

Who You'll Work With

You'll work directly with Brayden (Founder / Creative Director).

He sets:

* Campaign strategy

* Narrative direction

* Brand positioning

* What needs to be communicated

* Success Metrics

You own:

* How it looks

* How it's executed

* Visual systems

* Art direction

* Storytelling

* Ensuring Dev/Video is following your visual direction

* Approving Dev/Video assets before they go to Brayden for final sign-off

* Briefing in the team on design and narrative

What You'll Be Responsible For

1. Art Direction & Visual Storytelling (35%)

• Translate campaign goals and narratives into clear visual direction

• Define the look, mood, hierarchy, and emotional tone of campaigns

Create visual concepts that scale across:

• Social

• EDMs

• Ads

• Web

• Video packaging

• Ensure work feels intentional, editorial, and cohesive, not templated

You're not inventing GTM strategy — you're shaping how it looks, feels and the storytelling tools used to communicate the brand.

1. Brand Execution (Client + YSS) (30%)

Execute and evolve brand systems for:

• Luxury salons

• Beauty brands

• Tech products

Create and maintain:

• Social assets

• EDMs

• Campaign visuals

• Decks and presentations

• Ensure brand consistency while pushing taste forward

• Spot misalignment and fix it before it ships

1. Web Presentation & Brand Translation (20%)

• Translate brand thinking into web presentation

• Visual hierarchy

• Page structure

• How work, testimonials, and proof are showcased

• Work alongside developers (not build sites)

Remove the founder from needing to:

• Pinterest-scrape

• Collage references

• Over-direct layouts

If a page needs visual clarity or elevation, you own briefing that design into the development team.

1. Visual Direction for Video & Content (15%)

Support visual direction across:

• Podcast content

• Video clips

• Show packaging

• Motion assets

Ensure consistency between:

• Video

• Motion

• Still assets

• Create systems that allow video + design to feel part of the same world

What We're Looking For

Non-Negotiables

• Strong portfolio with editorial / luxury sensibility

• Proven execution across brand, social, and campaigns

• Deep understanding of social-first design

• Can take a narrative and turn it into visuals without hand-holding

• Strong taste — and can explain why something works

• Comfortable working directly with a founder

• Proactive, opinionated, self-directed

• Fluent English (written + spoken)

Tools

• Figma

• Adobe Creative Suite

• Motion design (After Effects / similar)

• Comfortable working across static + motion

• Notion

You'll Stand Out If You:

• Have agency or studio experience in beauty, fashion, or luxury

• Understand how design supports ads and performance

• Can build design systems that others can execute from

• Have worked in fast-moving, founder-led teams

• Can make "boring" or technical products feel desirable

What Success Looks Like

• Our brand visibly elevates across every touchpoint

• Campaigns feel cohesive, emotional, and deliberate

• Social content becomes faster, cleaner, and more confident

• You reduce bottlenecks instead of creating them

Visual clarity leads to:

• More attention

• More leads

• Stronger brand trust

• Clearer Hair Clubs positioning (B2B ? B2C)

Compensation & Logistics

• $1,750–2,500 USD / month depending on experience

• Full-time contractor (40 hrs/week)

• Remote

• APAC-friendly timezone preferred

• Contract-to-hire potential

Red Flags (Please Don't Apply If…)

• You need detailed briefs to start

• You wait to be told what to do

• Your portfolio is mostly templates or corporate work

• You can't articulate design decisions

• You execute but don't think strategically

• You are a recent graduate - this is a senior position

Green Flags We Love

• "I already see how this could work"

• Strong opinions, loosely held

• Can explain emotional vs functional design

• Thinks in systems, not one-offs

• Makes brands feel more expensive than they are

• Can take high production assets and make them social first