Integrated Retail Media Manager

2 days ago

Pasay, National Capital Region, Philippines HRTX consulting Full time

We are seeking an experienced and strategic Integrated Retail Media Manager to lead the development and execution of end-to-end media strategies that drive growth, engagement, and performance across digital and select above-the-line (ATL) channels.

This role will play a key part in shaping our retail media ecosystem — from digital marketing and performance campaigns to social, content, affiliate marketing, and emerging commerce platforms such as TikTok Shop.

The ideal candidate will bring a strong background in e-commerce and digital media within the retail and/or FMCG sectors, with the ability to translate business goals into impactful campaigns that deliver measurable results.

Key Responsibilities

  • Integrated Media Strategy:

Develop and lead holistic media plans that integrate digital, performance, social, and select ATL channels to achieve brand, traffic, and sales objectives.

  • Retail Media & E-Commerce:

Drive performance and visibility across owned and partner retail media platforms (e.g., Optimo, TikTok Shop) and ensure media investments maximize ROI and conversion.

  • Campaign Development & Execution:

Oversee the end-to-end planning, execution, and optimization of campaigns across digital platforms, ensuring alignment with business goals and customer journeys.

  • Performance & Analytics:

Define and monitor key performance indicators (KPIs), analyze campaign results, and apply data-driven insights to continuously improve performance and effectiveness.

  • Content & Social Media Leadership:

Lead content strategy, social media initiatives, and affiliate marketing programs to enhance brand engagement and online visibility.

  • Cross-Functional Collaboration:

Partner with internal teams (e-commerce, merchandising, brand, creative) and external agencies/vendors to ensure seamless execution and innovation in campaigns.

  • Technology & Innovation:

Stay updated with the latest trends, platforms, and tools in retail media and digital marketing, identifying opportunities to test and scale new capabilities.

Key Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in developing and executing integrated media campaigns and digital marketing strategies.
  • Strong background in e-commerce, ideally from retail or FMCG industries.
  • Deep understanding of digital performance metrics, analytics, and attribution models.
  • Demonstrated experience managing multi-channel platforms and driving measurable business outcomes.
  • Excellent leadership, communication, and stakeholder management skills, with the ability to collaborate across functions and lead high-performing teams.
  • Strategic mindset combined with a hands-on approach to execution.

Job Types: Full-time, Permanent

Pay: Php150, Php180,000.00 per month

Work Location: In person

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