Omnichannel Media Lead

3 days ago

Pasay, National Capital Region, Philippines HRTX Full time $60,000 - $80,000 per year


Responsibilities:

  • Develop an integrated retail media plan across key retailers

  • Define the retail media investment framework balancing trade, shopper, and brand budgets

  • Partner with brand teams to align retail media campaigns with national brand and digital plans.
  • Lead omni-channel retail activation from in-store displays and sampling to digital shelf, search, and on-platform ads.
  • Manage retail media networks (RMNs) both retailer-owned and third-party platforms.

  • Ensure data-driven targeting and personalization using shopper and retailer insights.

  • Collaborate with retailers marketing teams to co-create campaigns that maximize ROI and category share.
  • Work with media and creative agencies to ensure brand consistency and campaign optimization.

  • Define KPIs: ROAS, incremental sales lift, share of voice, and category performance.

  • Lead post-campaign reviews with actionable insights and recommendations for improvement.

  • Partner closely with Sales, Trade Marketing, and Digital teams to create seamless activation plans.

  • Mentor junior team members and drive the organizations retail media capability building

Qualifications:

  • 8- 12 years of experience in shopper marketing, trade marketing, or media strategy within

    FMCG, retail, or eCommerce.

  • Deep understanding of retail ecosystems (physical + digital) and Philippine retail landscape.

  • Strong analytical skills with a track record of data-led decision-making.

  • Excellent stakeholder management able to influence across marketing, sales, and retailer

    partners.

  • Experience managing retail media budgets and agency/vendor relationships.


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