Omnichannel Media Lead

2 weeks ago

Pasay, National Capital Region, Philippines HRTX Full time


Responsibilities:

  • Develop an integrated retail media plan across key retailers

  • Define the retail media investment framework balancing trade, shopper, and brand budgets

  • Partner with brand teams to align retail media campaigns with national brand and digital plans.
  • Lead omni-channel retail activation from in-store displays and sampling to digital shelf, search, and on-platform ads.
  • Manage retail media networks (RMNs) both retailer-owned and third-party platforms.

  • Ensure data-driven targeting and personalization using shopper and retailer insights.

  • Collaborate with retailers marketing teams to co-create campaigns that maximize ROI and category share.
  • Work with media and creative agencies to ensure brand consistency and campaign optimization.

  • Define KPIs: ROAS, incremental sales lift, share of voice, and category performance.

  • Lead post-campaign reviews with actionable insights and recommendations for improvement.

  • Partner closely with Sales, Trade Marketing, and Digital teams to create seamless activation plans.

  • Mentor junior team members and drive the organizations retail media capability building

Qualifications:

  • 8- 12 years of experience in shopper marketing, trade marketing, or media strategy within

    FMCG, retail, or eCommerce.

  • Deep understanding of retail ecosystems (physical + digital) and Philippine retail landscape.

  • Strong analytical skills with a track record of data-led decision-making.

  • Excellent stakeholder management able to influence across marketing, sales, and retailer

    partners.

  • Experience managing retail media budgets and agency/vendor relationships.


  • Integrated Retail Media

    1 week ago

    Pasay, National Capital Region, Philippines HRTX Full time

    Location: PasayWork Schedule: Monday to Friday, Morning Shift We are in search of a We are in search of Integrated Retail Media Strategy Senior Manager to be part of our growing team.About the RoleThe Senior Manager will be accountable for driving Digital Marketing, Performance Marketing, Digital Commerce (e.g., TikTok Shop), and Retail Media initiatives....

  • Integrated Retail Media

    2 weeks ago

    Pasay, National Capital Region, Philippines HR TechX Corp. Full time

    Location:PasayWork Schedule:Monday to Friday,Morning ShiftWe are in search of a We are in search of Integrated Retail Media Strategy Senior Manager to be part of our growing team.About The RoleThe Senior Manager will be accountable for drivingDigital Marketing, Performance Marketing, Digital Commerce (e.g., TikTok Shop), and Retail Media initiatives. This...

  • Retail Media Manager

    6 days ago

    Pasay, National Capital Region, Philippines HR TechX Corp. Full time

    Key Responsibilities:Develop and execute integrated media strategies aligned with brand, traffic, and sales objectivesOptimize retail media and e-commerce performance to maximize ROI and conversionsLead end-to-end campaign planning, execution, and optimizationDefine KPIs, analyze results, and apply insights for continuous improvementDrive content, social,...

  • Integrated Retail Media

    2 weeks ago

    Pasay, National Capital Region, Philippines People Matter PH Full time

    Work Schedule: Monday to Friday (Full Onsite: 8:00 AM - 5:30 PM / 9:00 AM - 6:30 PM / 10:00 AM - 7:30 PM)Location: PasayKey Responsibilities:Develop and execute integrated media strategies aligned with brand, traffic, and sales objectivesOptimize retail media and e-commerce performance to maximize ROI and conversionsLead end-to-end campaign planning,...

  • Digital E-commerce I Performance Marketing I Media Lead I Integrated Retail

    2 weeks ago

    Pasay, National Capital Region, Philippines HRTX Full time

    Budget range: Open Location: BGC, PasaySet up: On-site, Morning Shift (Mon-Fri) Were Hiring Join Our Growing Marketing TeamAre you ready to take your media and marketing career to the next level? Were looking for passionate and driven professionals to lead media strategy, performance marketing, and digital innovation across retail and e-commerce.We...

  • E-commerce & Media Strategy Senior Manager

    2 weeks ago

    Pasay, National Capital Region, Philippines HRTX Full time

    Job Title: E-commerce & Media Strategy Senior ManagerLocation: NCR, On-siteBudget: 150, ,000Work Schedule: Monday to Friday, Morning Shift We are in search of a We are in search of a E-commerce & Media Strategy Senior Manager to be part of our growing team.About the RoleThe Senior Manager will be accountable for driving Digital Marketing, Performance...

  • Sr. Category Manager

    1 day ago

    Pasay, National Capital Region, Philippines HRTX Full time

    About the Role:We are looking for an experienced Senior Category Manager Beauty who will take the lead in shaping and executing category strategies. The role focuses on strengthening relevance, expanding market share, and delivering sales, margin, and income goals across both offline and online channels.What Youll Do:Design and roll out category strategies...

  • E-commerce & Media Strategy Senior Manager (Retail | FMCG | Beauty)

    2 weeks ago

    Pasay, National Capital Region, Philippines HRTX Full time

    Role: E-commerce & Media Strategy Senior ManagerLocation: NCR (On-site)Schedule: Monday to Friday, Morning ShiftAbout the Role:We are seeking a dynamic and strategic E-commerce & Media Strategy Senior Manager to join our growing beauty retail team. This role will be pivotal in accelerating our digital growth, leading the planning and execution of Digital...

  • Marketing & Lead Generation Specialist

    2 weeks ago

    Pasay, National Capital Region, Philippines Anchor Consultant Full time

    We are seeking an experienced Marketing & Lead Generation Specialist to support our business growth. This role is ideal for someone with a strong background in marketing, outreach, and lead generation who is confident engaging with professionals and managing leads from initial contact through to booking meetings.Key ResponsibilitiesGenerate and qualify leads...

  • Sr. Manager – Integrated Retail Digital Commerce

    1 day ago

    Pasay, National Capital Region, Philippines HR TechX Corp. Full time

    Location:PasayWork Setup:OnsiteSchedule:Monday to Friday, Morning ShiftJob DescriptionWe are looking for a Senior Manager who will lead all digital marketing, performance marketing, digital commerce, and retail media strategies for our business. This role will build and execute end-to-end media plans, manage content and social media programs, and ensure the...