Retail Media Head

4 days ago

Pasay, National Capital Region, Philippines Private Advertiser Full time

JOB RESPONSIBILITIES

Business Unit Leadership & P&L Management

  • Own full P&L responsibility for the Retail Media vertical.
  • Define and deliver annual revenue and profitability targets.
  • Develop scalable pricing models, commercial terms, and sales strategies.
  • Report performance to senior management, providing insights and forecasts.

Retail Media Strategy & Development

  • Define the overall strategy, roadmap, and KPIs for the Retail Media business.
  • Build the value proposition for suppliers and marketplace sellers.
  • Align the process and mechanics around pricing and bidding across advertisers.
  • Identify and implement new ad formats and targeting opportunities.

Supplier & Seller Engagement

  • Pitch and onboard 1P suppliers and 3P sellers into Retail Media solutions.
  • Work closely with suppliers to design campaigns tailored to their goals.
  • Serve as the main point of contact for Retail Media clients.

Campaign Management & Optimization

  • Oversee execution of campaigns across channels (online banners, push notifications, SMS, email, etc.).
  • Ensure campaigns are delivered on time, within budget, and targeted effectively.
  • Collaborate with marketing and data teams to track and ensure performance attribution, driving ROI-focused optimization.

Cross-Functional Leadership

  • Align with technical teams to develop and maintain ad placement and targeting tools.
  • Work with data teams to implement proper tracking and ensure accurate attribution reporting.
  • Partner with marketing to integrate Retail Media into broader customer engagement initiatives.

Performance Measurement

  • Define metrics for success (ROAS, ROI, attributed sales, etc.).
  • Regularly report performance to management and suppliers.
  • Continuously improve campaign strategies based on insights.

JOB QUALIFICATIONS

  • College Graduate in Marketing, Business, Communications, or related field.
  • Advanced studies in Digital Marketing, Media, or Data Analytics is a plus.
  • At least 5–7 years of experience in digital media, retail media, or performance marketing.
  • Proven track record in campaign management, ad tech, or e-commerce advertising.
  • Experience working cross-functionally with commercial, marketing, data, and tech teams.
  • Strong background in client-facing roles, ideally managing large brands or advertisers.

Skills:

  • Deep understanding of digital advertising, targeting, and tracking technologies.
  • Strong analytical skills
  • Excellent oral and written communication skills.
  • Ability to translate technical concepts into clear business value for suppliers and sellers.
  • Strategic thinking combined with hands-on execution capability.
  • Strong leadership and interpersonal skills to influence multiple stakeholders.

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