Email Marketing Team Lead

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world's most complex challenges and deliver more impact together.

Role description:

As Senior Team Lead – Email Marketing, you will be responsible for developing and executing the strategy for Arcadis' email channel. You will lead and mentor a high-performing email marketing team, while collaborating closely with other Digital Team Leads to ensure integrated and effective digital campaigns. You balance hands-on expertise with strategic oversight, ensuring campaigns are data-driven, customer-centric, and fully integrated across marketing channels. Your leadership fosters innovation, cross-functional collaboration, and measurable business impact.

Responsibilities 

Email Marketing

• Collaborate with the Email Marketing Manager to design and implement user journeys, ensuring seamless and engaging experiences for the target audience.

• Support the execution of the overall email marketing strategy to drive engagement and adoption across campaigns.

• Ensure all activities comply with relevant data privacy regulations (e.g., GDPR) to maintain the highest standards of data security and ethical marketing practices.

People Management

• Evaluate individual and team performance based on KPIs established by the Global Marketing Communications team.

• Lead recruitment efforts to identify suitable candidates, conduct interviews, and provide feedback.

• Support onboarding new hires through induction programs, introductory calls, probation reviews, and performance evaluations.

• Manage team dynamics through PDR, GPS, rewards and recognition, skill development, coaching, check-ins, and fostering a positive team environment.

• Recommend pay raises, additional training, or support to management.

 

Project Initiation/Management

• Stakeholder management and developing best-in-class email campaign strategies based upon campaign brief

• Assist in gathering and analyzing email marketing requirements; ability to assess the complexity of requests and assigning to relevant team members.

• Translate requirements to identify assets needed for campaign production.

• Coordinate work estimates and negotiate turnaround times within the team.

• Provide status updates on campaign development and adjust timelines as necessary.

• Serve as the main point of contact for all email marketing-related requests, ensuring alignment and clarity across teams.

Report/Analytics/Optimization

• Generate email and campaign engagement report, present findings & insights, and provide suggestions for optimization

• Incorporate high-level email marketing reporting, including monthly KPIs, quarterly assessments, and end-of-year summaries for the business.

• Collaborate closely with the Data Analytics team to develop reports and insights for the email channel's monthly and quarterly evaluations.

• Build custom reports using available data and analytics tools like Oracle BI as necessary

• Provide actionable insights that are clear and easily understood by stakeholders, enabling informed decision-making based on campaign performance and trends.

Process Improvement

• Continuously assess and refine email marketing processes to identify areas for improved efficiency, ensuring that the team is consistently driving process improvement efforts.

• Implement and support initiatives aligned with GSSC Marcomms S&A to streamline operations and enhance overall performance in email marketing campaigns.

• Foster a culture of continuous improvement within the team by encouraging feedback, sharing best practices, and incorporating agile methodologies to adapt to changing needs and optimize workflows.

• Utilize data analytics and insights to inform process enhancements, ensuring that improvements lead to streamlined processes.

 

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field is required.

• 6+ years of cumulative hands-on experience in email marketing and marketing automation, with a demonstrated ability to manage large-scale campaigns and automation workflows.

• Solid knowledge of marketing automation platforms and tools like Eloqua, with the ability to adapt to various systems used for campaign execution and workflow automation.

• Working knowledge of HTML, CSS, and JavaScript for email template customization and troubleshooting.

• Proven experience in generating reports and interpreting campaign performance using tools such as Microsoft Excel, Power BI, or similar data visualization platforms.

• Strong understanding of email compliance laws and best practices, including CAN-SPAM, GDPR, and email authentication standards like SPF.

• Experience with Adobe Creative Suite tools, especially Photoshop and Dreamweaver, for asset creation and editing.

• Demonstrated leadership skills with experience in people management, team development, and cross-functional collaboration.

• Strong organizational, multitasking, and project management skills to drive campaigns from conception to completion.

Be Curious:

• Demonstrate strategic and future-thinking abilities.
• Foster innovation, digital savviness, and an entrepreneurial mindset.
• Build and leverage a strong organizational network.
• Encourage experimentation, learning, and co-creation with clients and teams.

Drive Success:

• Cultivate shared ownership and accountability while making decisive leadership choices.
• Align individual and team goals with organizational priorities.
• Maintain a strong focus on delivering results and overcoming challenges.
• Apply commercial acumen, particularly in sustainable solutions.

Ignite Passion:

• Lead with purpose, championing sustainability and quality of life improvements.
• Adapt leadership style to inspire and engage diverse teams.
• Communicate a clear vision, managing uncertainty and building trust.
• Foster resilience, adaptability, and a strong sense of connection to the organization's mission.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It's why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You'll do meaningful work, and no matter what role, you'll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a 'people first' business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.