Marketing Communications Lead

We are a growing strategy consulting firm that partners with mid-market and enterprise clients to solve complex business problems. We combine deep sector knowledge, rigorous analysis, and practical implementation support. We're seeking a hands-on Marketing Communications Lead to build brand awareness, drive demand, and amplify our thought leadership.

The Marketing Communications Lead will own the firm's messaging, content, and external communications to enhance our firm's visibility, reputation, and client engagement.. This is a high-impact role combining strategic planning and tactical execution across digital, PR, events, and account-based initiatives. You will translate complex consulting insights into compelling stories that attract clients, partners, and talent. The ideal candidate will be a creative storyteller, a strategic thinker, and a results-oriented professional passionate about elevating brand presence within the consulting industry.

Key Responsibilities

• Develop and execute a 12-month communications strategy aligned with business goals (brand awareness, lead generation)
• Craft and manage high quality messaging, value propositions, case studies, white papers, and thought leadership (articles, blogs, reports, newsletters).
• Manage digital channels: website content, SEO-driven landing pages, email marketing, social media (LinkedIn focus) and paid social campaigns in partnership with external vendors.
• Monitor and analyze marketing performance metrics, adjusting strategies to optimize reach and engagement.
• Design and execute content programs for demand generation and account-based marketing: target lists, personalized assets, nurture sequences, and performance tracking.
• Plan and support events and webinars: topic development, speaker coordination, promotion, and follow-up.
• Collaborate with project teams to translate client work into marketable stories while ensuring confidentiality and compliance.
• Track and report KPIs (website traffic, MQLs, engagement, media mentions) and optimize campaigns based on data.
• Manage external agencies and freelance designers/writers; control communications budget.
• Coach and mentor any junior marketing staff and contribute to process improvement

Who we are looking for?

• 5+ years experience in B2B marketing communications, preferably with professional services, consulting, or tech firms.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Excellent written and verbal communication; able to convert technical/strategic content into persuasive, client-facing narratives.
• Proven success in content strategy and creation, thought leadership, LinkedIn marketing, and email campaigns.
• Familiarity with SEO, basic analytics (Google Analytics, CRM reporting), and marketing automation (HubSpot, Marketo or similar).
• Project management skills with the ability to manage multiple initiatives and stakeholders.
• Creative, strategic thinker with a metrics-driven mindset.
• Comfortable working in a fast-paced, collaborative environment and handling confidential client information.
• Proven supervisory and organizational skills.

Why join Acumen Strategy Consultants?
Acumen is committed to the success and well-being of all its employees and affiliate consultants. We give high regard to empowering relationships, and we invest in resources (time, talent, treasure) to foster a high-performing environment that values and supports our people in pursuit of challenging goals.

Benefits
Compensation & Benefits.
We ensure optimal levels of employee performance in meeting the organization's strategic objectives through providing competitive rewards and recognition programs that include:

• Leave program that allows for paid vacation, health-related, parental (maternity, paternity), bereavement, and emergency time off
• Comprehensive medical and dental coverage for members
• Financial assistance and gifts for selected life events
• Hybrid way of working + remote office equipment support
• Accelerate growth through and impact through diversity of learnings and teams

Career Development & Stability
. We provide opportunities to learn from seasoned C-level practitioners and consultants and gain new experiences while helping brands and businesses across different industries.

Culture of Trust & Collaboration
. We build an organizational culture that is deeply rooted in trust and collaboration by making our employees feel safe and valued.

Agile Work Environment
. We help discover new passions, pursue interests, and have time for the most important people in your life through working in an agile environment.

Industry:
Management Consulting

Employment Type:
Full time

Work set-up:
Hybrid but required to be onsite for face-to-face workshops and meetings, as needed.