Marketing Specialist

Ideal for individual who is creative, takes initiative, likes working on multiple projects, and enjoys working with AI and automation tools.

START DATE: September 2, 2025

COMPENSATION: $1,000 USD PER MONTH

SCHEDULE:

Full-time; Independent Contractor

US TIMEZONE 8:30 AM 4:30 PM PST*

• NIGHT SHIFT in the Philippines

Monday Friday

LOCATION:

100% WORK FROM HOME

Traba Legal provides high-quality virtual assistants with the opportunity to work with a US-Based law firm.

We are currently recruiting a Marketing Specialist to support a firm that specializes in estate planning. Estate planning firms help individuals and families organize their assets and affairs, protect their wealth, and ensure their wishes are carried out as intended.

Our VA's are supported every step of the way by our incredible Manager based right here in the Philippines. In addition to the attorney you support, she is an additional point of contact, making sure expectations are clear, your work is on track, and you're never left guessing. Our team works with the attorneys we support, and we advocate for you to ensure things run smoothly.

With her guidance, you'll always have someone in your corner who understands your experience, helps you grow, and makes sure you're set up for success.

Core Values

Self-Motivated. We take initiative and bring energy to our work without needing to be prompted.

Proactive. We anticipate needs, identify solutions early, and take thoughtful action before issues arise.

Accountable. We own our responsibilities, follow through on commitments, and learn from our mistakes.

Compassionate. We treat prospects, clients, and each other with empathy, patience, and respect.

Growth-Oriented. We embrace feedback, pursue learning, and continually look for ways to improve ourselves and our firm.

Key Responsibilities with Success Metrics

Develop and Manage Marketing Calendar

Create and maintain a weekly, monthly, and quarterly marketing calendar that outlines content, campaigns, events, and deadlines.

Success Metric: Maintain a detailed, rolling 3-month marketing calendar, updated by the 15th of each month, that reflects all scheduled content, deadlines, and responsible parties.

Develop and Repurpose Marketing Content

Create new digital and print marketing materials-and repurpose existing content-for blog posts, monthly newsletters, digital ads, flyers, books, videos, webinars, email campaigns, and website updates. Maintain a consistent brand voice and maximize reach across platforms.

Success Metrics:

• Transform attorney-generated content into marketing assets each month:
• 8 social media posts per platform
• 5 short videos
• 2 digital ads
• 1 flyer
  1 email campaign
• Refresh and repurpose 2 pieces of older content each month

Coordinate Events and Speaking Engagements

Organize and promote in-person events (speaking engagements, educational webinars, etc...) and networking meetings such as referral partner calls, coffees and lunch meetings. Manage all logistics, including scheduling, invitations, promotional and preparing educational materials, and post-event follow-up.

Success Metrics:

• Schedule and coordinate 3 in-person events per quarter
• Schedule 10 networking opportunities per quarter for partner
• Create digital and physical invitations for all events 4 weeks in advance, and send digital invitations to all invitees 3 weeks prior to the event
• Achieve 75% attendance rate and track post-event conversions or referrals to measure effectiveness.

Ensure Brand and Ethical Compliance

Lead quarterly meetings with firm staff and external vendors to maintain brand consistency across all marketing channels. Diligently review all marketing materials comply with legal advertising guidelines and the firm's professional code of ethics to ensure compliance.

Success Metrics:

• Approve graphics, posts, blogs and SEO ads created by third parties within 3 business days to ensure alignment with brand
• Zero flagged violations from social media platforms related to content
• Submit a report highlighting key takeaways and action items within 48 business hours of each hosted meeting

Conduct Market Research and Competitive Analysis

Research legal industry trends, prospect client behavior, and track weekly competitor data points (trending posts, advertising, website ranking etc.) for at least 3 key local competitors to generate insights and identify new opportunities for outreach and growth. Use findings to inform campaign planning and content development.

Success Metrics:

• Prepare one market research or competitor analysis report each quarter, including at least two actionable insights to guide content and campaign strategies
• Identify and implement 3 new strategies each week

Ideal Candidate Characteristics

• You are creative by nature
• You are detail oriented- mistakes bother you
• You thrive on working on multiple and varied projects
• You like small team environments and adapt to shifting priorities
• You don't take yourself or your work too seriously
• You embrace AI and like learning new things
• 2 years of experience in marketing industry
• 2 years of working night shifts

BenefitsPerks

• Work from Home
• 10 days PTO annually
• 3 days Sick days annually
• 10 US Holidays
• Birthday Holiday
  13th Month Bonus

COMPENSATION: $1,000 USD PER MONTH

APPLICATION PROCESS

Note: All assessments and skills tests relating to this job are sent via email. Please check your junk and spam folder. Email with further questions

• Apply online
• English Grammar Test (Approximately 15 minutes)
• The ALL IN Assessment (Approximately 35 minutes)
• Marketing Portfolio Review
• Initial Interview via Zoom (Approximately 15 minutes)
• Skills Test (Approximately 25 minutes)
• Virtual Interview (Approximately 1.5 hours)
• Virtual Team Shadow Day "Experience a Day in the Life with Us" (4 hours PAID)