Social Media Marketing Manager

4 days ago

Pasig, National Capital Region, Philippines Whiteplane, Inc. Full time ₱1,800,000 - ₱2,500,000 per year

Job Overview: Marketing Manager

The Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, increase foot traffic, and boost sales. This role involves overseeing in-store promotions, digital marketing, customer engagement initiatives, events, PR, coordination with marketing of 3P stakeholders-malls and 3P retails and brand partnerships. The Marketing Manager collaborates closely with merchandising, sales, and operations teams to ensure marketing efforts align with business objectives and enhance the overall customer experience.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to drive sales and brand awareness in the retail sector.
  • Coordination with marketing of 3P stakeholders-malls and 3P retails
  • Plan and execute PR Events and Consumer Events
  • Oversee retail campaigns, in-store promotions, and digital marketing efforts, including social media, email marketing, and loyalty programs.
  • Analyze market trends, customer behavior, and competitor strategies to optimize marketing initiatives.
  • Coordinate with the merchandising and sales teams to ensure NPD launch, promotions, product highlights align with inventory and sales goals.
  • Manage relationships with media partners, influencers, and external agencies to maximize brand exposure.
  • Plan and execute events, store opening support and seasonal marketing campaigns.
  • Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and adjust strategies accordingly.
  • Supervise and mentor the marketing team, fostering a culture of creativity and innovation.
  • Ensure brand consistency across all marketing materials, advertising, and customer touchpoints.
  • Manage and allocate the marketing budget effectively to maximize lost efficiency and return on investment.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, with at least 2 years in a managerial role within the retail industry.
  • Strong understanding of consumer behavior, retail trends, and brand positioning.
  • Experience in digital marketing, e-commerce platform performance marketing understanding, CRM, loyalty programs, and in-store promotions.
  • Excellent leadership, project management, and communication skills.
  • Ability to analyze data and make strategic marketing decisions based on insights.
  • Proficiency in marketing tools such as Google Analytics, social media platforms, and email marketing software.
  • Proficiency in MS office applications.

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