Senior PPC Specialist

3 days ago

Manila, National Capital Region, Philippines Private Advertiser Full time $12,000 - $24,000 per year

Job Posting: Senior PPC Specialist / Senior Performance Marketing Specialist / Senior Paid Media Specialist / Senior Digital Marketing Specialist (Paid Media)

ABOUT THE ROLE

We are hiring a Senior PPC Specialist / Senior Performance Marketing Specialist / Senior Paid Media Specialist / Senior Digital Marketing Specialist (Paid Media) to manage and optimize paid media across Google Ads, Amazon Ads, Walmart Ads, Microsoft Ads, Meta, and support analytics and tracking through Google Analytics, Google Search Console, and Shopify.

Your primary KPI will be profitability, measured through TACoS (marketplaces) and MER (overall blended efficiency). ROAS is secondary. Your job is to improve business performance.

You will work directly with leadership and own the full performance marketing ecosystem.

JOB DESCRIPTION

You will be responsible for:

·       Managing and optimizing paid campaigns across Google Ads, Amazon Ads, Walmart Ads, Microsoft Ads (Bing), and Meta (Facebook/Instagram)

·       Handling campaign creation, audience targeting, keyword research, bid adjustments, negative keywords, and scaling strategies

·       Improving TACoS, ACoS, ROAS, CPA, and overall MER

·       Managing daily performance checks and making fast adjustments to minimize wasted spend

·       Optimizing product visibility and ad relevance by improving feed titles, product attributes, and listings

·       Monitoring tracking and analytics using Google Analytics, Search Console, and platform reporting tools

·       Troubleshooting tracking issues and ensuring accurate data flows into Shopify and analytics platforms

·       Creating weekly performance reports covering revenue, spend, TACoS, MER, ROAS, ACoS, and actionable insights

·       Identifying scaling opportunities and performance bottlenecks across all paid channels

·       Executing landing page and PDP improvements where needed

·       Conducting competitive research and keyword trend analysis

·       Ensuring all campaigns align with profitability targets and margin constraints

·       This is a highly proactive, execution-heavy role where you will manage all performance channels holistically, not in isolation.

EXPERIENCE REQUIRED (MUST-HAVE)

You must have hands-on experience with:

·       Amazon Ads

·       Google Ads

·       Meta Ads Manager

·       Deep understanding of TACoS, MER, ROAS, CPA, and blended profitability drivers

Good to have:

·       Google Analytics

·       Walmart Ads

·       Microsoft Ads (Bing)

·       Google Search Console

·       Shopify

·       Strong Excel/Google Sheets proficiency

CANDIDATE PROFILE (WHAT WE WANT)

  • 3+ years of multi-channel paid ads experience
  • Strong analytical and problem-solving skills
  • Operator mindset: focused on profit, not vanity metrics
  • Able to identify wasted spend quickly and make fast optimizations
  • Comfortable managing 100+ SKUs
  • Clear communicator with proactive reporting habits
  • Able to work independently with minimal supervision

COMPENSATION & BENEFITS

  • $1,200–$2,000 USD/month depending on experience
  • Paid time off
  • Long-term, stable role
  • Performance bonuses
  • Direct collaboration with US leadership
  • High-impact role with room to grow

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