Head of Customer Lifecycle Marketing

Be Part of SAVii: Empowering Change & Transforming Lives

About SAVii

At SAVii, we're on a mission to revolutionize the employee wellness landscape. Since our founding in 2017 as SAVii PH, we've been changing the way employee benefits work by providing 360° salary-linked wellness services in emerging markets like the Philippines and India. Our platform empowers HR leaders to support their teams' financial wellness, both personally and professionally. As the leaders in the Philippines, we're now expanding, and we're looking for passionate individuals to join us

Are you ready to be part of something that's changing lives?

Our Culture: Empowering You to Thrive

At SAVii, people are at the heart of everything we do. We believe in the power of individuality and the strength of a team that values each person's unique perspective. As a remote-first organization, we trust you to work where you're most productive and happiest. We're all about flexibility and work-life harmony, so you can focus on what matters most, whether that's your career growth or personal well-being.

We foster a culture of collaboration, respect, and continuous growth, where every voice is heard and every idea is valued. We know that our success comes from embracing diversity, and we welcome all the different backgrounds, talents, and experiences that each team member brings. Together, we're not just achieving goals—we're transforming lives and making a meaningful impact every day.

We work fast, execute faster, and challenge ourselves to constantly evolve. SAViiers are encouraged to take bold steps, learn from every experience, and push the limits of what's possible. Bring your whole self to work, because we believe that's how the best ideas happen and how we'll continue to lead in the employee wellness space.

Job Purpose

The Head of Customer Lifecycle Marketing is a strategic and results-driven role that contributes to the effectiveness and optimization of our end-to-end customer journey. This individual will collaborate closely with Demand Generation, Growth Marketing, Communications, Design, and Product teams to deliver seamless and impactful lifecycle marketing strategies.

You will guide customers through the funnel, convert them based on key lifecycle objectives, and continuously improve performance metrics across marketing and communication touchpoints. Leading a team that includes a Marketing Automation Lead and a Digital Marketing Specialist, you will own the strategy and execution of lifecycle marketing campaigns. You will work collaboratively to achieve revenue objectives by driving customer acquisition, retention, and engagement strategies.

Your Impact: What You'll Do

Customer Lifecycle Strategy

• Develop and implement customer lifecycle strategies that align with business goals and objectives.
• Engage in projects with outcomes that improve customer journey or experience of customers at different stages of their lifecycle – from awareness, engagement, conversion, and retention.
• Leverage customer data or insights to identify and create ideal segmentations and/or personalized experiences that maximize success in acquisition and conversion of users.
• Independently or collaboratively, develop and implement campaigns or initiatives that drive customer acquisition, conversion or retention, including cross-selling opportunities across products.
• Map customer journeys, identify gaps, and optimize communication touch points.

Performance & Revenue Alignment

• Partner with Growth Marketing, Sales, and Product or Design teams to identify goals and objectives that ensure lifecycle marketing efforts directly contribute to revenue growth targets.

Omnichannel Campaign Management

• Design, execute, and optimize lifecycle marketing campaigns using various channels
• To ensure consistent touchpoints, identify the best or preferred channel of engagement
• Maintain channel performance benchmarks (from email, SMS, push, app, and web)
• Leverage marketing automation tools to deliver personalized and scalable campaigns at each stage of the customer lifecycle.

Funnel Optimization

• Use data-driven insights to improve campaigns, messaging, and channel strategies.
• Execute A/B testing to validate hypotheses to refine content, creatives, and offers.
• Identify bottlenecks & implement solutions that effectively move customers through the funnel.
• Collaboration with key teams (Growth Marketing, Communications, Product, Design) ensures a holistic approach to user funnel management and customer experience.

Customer Insights & Data Utilization

• Utilize behavioral or transactional data to inform lifecycle strategies
• Study, learn and understand intents and appetite by executing experimentation and analysis
• Collaborate with data teams to derive actionable insights from data coming from platforms like , Mixpanel, Tableau, HubSpot, and Salesforce.

Campaign Maintenance and Analytics

• Monitor and analyze key performance metrics, including funnel conversion rates, engagement rates, and campaign effectiveness, to identify opportunities for improvement.

Stakeholder Engagement

• As a shared service center, work with different marketing teams to provide lifecycle marketing support.
• Work closely with Product and Design teams to ensure initiatives align with expected user experience.
• Partner with Communications to align messaging and brand consistency.

What We're Looking For: Skills & Experience

• 5+ years of experience in lifecycle marketing, customer engagement, or related roles
• Proven track record of leading and mentoring marketing teams
• Expertise in marketing automation platforms (examples: , HubSpot, Salesforce or similar)
• Proficient in analytics tools like Mixpanel and Tableau to track and interpret data
• Strong understanding of segmentation, personalization, and omnichannel marketing
• Ability to collaborate across teams and influence without direct authority
• Results-oriented with a focus on measurable outcomes
• Creative problem-solver who thrives in a fast-paced, innovative environment with varying project streams
• Major plus:
• Experience or familiarity with fintech, lending and salary loan products
• Years of service in the fintech or financial services industry

Why Join SAVii?

When you join SAVii, you're joining a company where you matter. Your work will have a direct impact on employees' lives through financial wellness, and you'll be part of a team that encourages personal growth and professional development. We offer flexible benefits designed to support you in both your work and personal life.

Ready to make a real difference?

Our Commitment to Diversity & Inclusion

At SAVii, diversity and inclusion aren't just words, they're the foundation of everything we do. We're proud to be an Equal Opportunity Employer, and we welcome individuals from all walks of life. We believe a mix of backgrounds, ideas, and experiences fuels innovation, and we are stronger because of it.

We strongly encourage candidates from diverse backgrounds to apply. We're here to ensure that every voice is heard.

Convinced You're the Perfect Fit? Let's Make It Happen

We're looking for bold thinkers, problem solvers, and passionate individuals who want to be part of something transformative. If you're excited to help us change lives, grow in a fast-paced environment, and be part of a collaborative team, we want to hear from you

Apply Now and let's transform lives together