Content Writer – Portfolio

Join a High-Performance Culture That Drives Innovation and Excellence

At Vertiv, we don't just hire talent—

we cultivate leaders who drive innovation and engage teams to push the limits of what's possible. As a global leader in critical digital infrastructure, we are scaling up to meet the demands of AI, data centers, and next-gen technology—and we need bold, high-performing individuals like YOU to take us to the next level.

Why Vertiv?

• High-Performance Culture:We empower you to think big, execute with excellence, and deliver impact.Our performance-driven mindsetrewards those who challenge the status quoand drive meaningful change. Over 50 CEO Awardsare given annually to recognize top talent moving the needle forward.
• Leadership Without Limits:Leadership at Vertiv goes beyond just titles—it's about accountability, trust, and ownership. Our leaders engage and drivewith collaboration, innovation, and customer-centric thinking, setting the foundation for an action-focused culture.
• Limitless Growth & Learning:We believe in continuous development. Whether through rotational programs or high-impact projects, you'll have the opportunity to expand your expertise and grow your career.
• A Place for Everyone:Our commitment to Inclusionensures that all employee's unique strengths and perspectives are valued. Your voice matters, your growth is prioritized, and your success is celebrated.

JOB SUMMARY:

The Content Writer creates technically accurate, high-quality content to support product marketing and sales enablement for Vertiv's critical power solutions. This includes writing brochures, data sheets, application notes, video scripts, and other sales tools (except for advertising or press materials). The role requires translating complex electrical engineering and power management concepts into clear, persuasive content. Key responsibilities include collaborating with SMEs, staying current on product launches, and ensuring all materials meet stakeholder standards for accuracy and effectiveness in marketing and sales contexts. 

JOB RESPONSIBILITIES:

• Develop marketing content for product launches, applying technical expertise to suggest relevant assets and create materials based on inputs from offering teams.

• Create sales enablement materials such as sales playbooks, competitive analyses, and market trend reports to support global sales teams in understanding new products and industry developments.

• Write and edit content in clear, concise English, ensuring clarity, completeness, accuracy, and high quality across all materials.

• Manage the full content development workflow from concept to delivery, including timelines, revisions, stakeholder approvals, and final output quality.

• Work closely with offering management, engineering, launch leads, sales, and other cross-functional teams to ensure content accuracy, relevance, and alignment with strategic objectives.

• Conduct SME interviews as needed to gather technical details and ensure content precision.

• Communicate content status proactively to stakeholders and manage multiple complex project schedules across product lines and business units.

• Ensure all content adheres to Vertiv's brand voice and tone, maintains consistency in messaging, and aligns with global marketing objectives.

• Maintain accuracy and revision control by incorporating feedback from approvers and ensuring all final drafts complete required review processes.

• Stay current with Vertiv's evolving product portfolio, marketing strategies, and industry trends.

• Participate in training, team knowledge-sharing sessions, and self-directed learning to continuously improve writing quality, technical understanding, and strategic alignment.

JOB QUALIFICATIONS:

• Bachelor's degree in electrical engineering or a related technical field; experience in power management or the electrical engineering industry is strongly preferred.
• Minimum 5 years in technical writing, marketing content creation, or copywriting, ideally within technology, infrastructure, or data center sectors. Proven experience producing diverse content types including white papers, product descriptions, data sheets, blogs, landing pages, brochures, sales enablement materials, and social media content.
• Ability to quickly grasp complex engineering concepts and power management solutions, translating technical information into clear, persuasive content for both technical and non-technical audiences.
• Experience conducting SME interviews, interpreting technical information, and incorporating research into content development.
• Demonstrated ability to manage end-to-end content workflows, including project planning, stakeholder coordination, revision control, and timely delivery across multiple projects and global teams.

• Fluency in written and spoken English; excellent technical writing, editing, and storytelling skills.

• Familiarity with content management systems (CMS), digital asset management (DAM) tools, and desktop publishing software (e.g., Microsoft Office Suite, Adobe Acrobat DC Pro).

• Experience writing for product marketing, adapting messaging for different audiences and markets.

• Demonstrated range across technical papers, articles, product descriptions, sales enablement materials, and digital content.

• ​Strong communication, collaboration, and cross-functional teamwork skills; effective in working with engineers, SMEs, product managers, and global stakeholders.

The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.OUR CORE PRINCIPALS:Safety. Integrity. Respect. Teamwork.  Diversity & Inclusion.OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Think Big and Execute
• Act With Urgency
• Own It
• Drive Continuous Improvement
• Promote Transparent and Open Communication
• Learn and Seek Out Development
• Foster a Customer-First Mindset
• Lead by Example