Sales and Marketing Specialist

JOB DESCRIPTION

Key Responsibilities:

PARTNERSHIPS

• Develop partnerships with local businesses to enhance tourist experiences and coordinate events.
• Sari-sari store signage
• Identify hotels to partner with Annual events like (OktoberFest, Halloween, Christmas, etc.)
• Other relevant responsibilities arising from this duty

SALES

• Plan and execute on-ground sales activities during events, focusing on promoting and selling Loop passes and tickets
• Sales Tracking - Monitor and report daily sales figures, ensuring accurate record-keeping and analysis of sales performance
• Create sales report to track successful customer payments
• Deposit monetary sales back to Finance
• Customer Engagement - Engage with event attendees to promote services, gather feedback, and enhance customer experience
• Other duties that are relevant under this task

MARKETING

• Execute approved marketing strategies coming from HQ (Manila)promoting sustainable transportation options
• Distribution of sourced marketing materials to events location and Brand Ambassadors use during events
• Coordinate marketing efforts to align with seasonal trends and events.
• Conduct surveys to understand tourist preferences and tailor marketing strategies
• Can work with BAs to ensure needed surveys are conducted
• Work with HQ Marketing team to ensure questions, tone and messaging is approved and appropriate for needed survey
• Monitor and analyze marketing campaign effectiveness, adjusting strategies as needed
• Be the person on-ground to monitor on-going events, booths, activation or activities and take note of what's happening
• Create a report to submit to marketing HQ the ffg:
• Daily updates on event success
• Measure KPIs given by Marketing HQ to monitor effectiveness of event
• Handle Brand Ambassador's performance and ensure their attendance
• Be the PIC in ensuring BA's, part-timers connected to events conducted by El Nido remain compliant with Xpress policies
• Monitor their performance, attendance and give feedback to Marketing and HR if replacement is needed for poor performers
• Monitor Incentive Bonus given to BAs by verifying their work outputs

Supplier Sourcing and Procurement

• Sourcing local suppliers for: flyers, tarpaulin, banners, merchandise, etc.
• Coordinating with Marketing and Finance for Payment Requests on approved marketing materials
• Sourcing office supplies including but not limited to pantry supply, work office equipment, and other office supplies
• Coordinating payment request with Manager and Finance

Liquidation of Marketing and Procurement Expenses

• Liquidation of receipts and expenses incurred both under Marketing and Office
• Submission to Manager and Finance on a timely basis

Permit Request to Admin

• For all marketing activities that may require a permit, clearance, agreements or any fees, it is your responsibility to confirm the need for any of this and relay it to Admin (Herlee) for processing and acquisition of any needed permits
• Other relevant function here to ensure smooth preparation of events

OTHER DUTIES THAT MAY BE ASSIGNED:

• Assist in administrative tasks such as maintaining marketing inventories when needed
• Assist in Mobility Operations only when needed
• Facilitate communication and collaboration between marketing team and local businesses
• Stay aware of current and upcoming trends and terminology
• Maintain and engage with key influencers in the same field to assist the pertinent information
• Perform other related duties as assigned, whether communicated verbally or in writing, to support the efficient operation of the department

QUALIFICATIONS:

• Deep understanding of the local tourism industry.
• Proven experience in destination marketing or tourism-focused campaigns.
• Strong interpersonal and negotiation skills.
• Ability to design marketing materials emphasizing convenience and eco-friendly aspects.
• Experience in implementing surveys to understand preferences and tailor marketing strategies.
• Monitoring and analyzing the effectiveness of marketing strategies.

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Flexible schedule
• Paid training
• Promotion to permanent employee

Work Location: In person