Technical SEO

1. Full Technical SEO Ownership

Lead all technical SEO initiatives across and connected domains (King2025, , , , etc.).

Conduct deep technical audits covering crawlability, indexation, page speed, Core Web Vitals, schema, and site architecture.

Identify high-impact issues and create structured, prioritized technical roadmaps for developers.

1. SEO Infrastructure & Architecture

Oversee site structure, internal linking, taxonomy, and URL optimization for maximum crawl depth and ranking distribution.

Plan & manage multilingual or multi-URL structures (PH/EN, region-based URLs, subdomains vs. subdirectories).

Optimize sitemap generation, directives, canonical tags, and parameter handling.

1. On-Page Technical Enhancements

Manage metadata optimization at scale (titles, descriptions, headers, OG tags).

Integrate and maintain structured data (JSON-LD) for rich results across pages (FAQ, HowTo, Product, Review, Organization).

Recommend content layout and UX performance improvements for SEO and conversion.

1. Page Speed & Core Web Vitals

Audit and optimize JS/CSS, lazy loading, compression, caching strategies, and server-level performance.

Collaborate closely with developers on Lighthouse, GTMetrix, PageSpeed Insights, and Cloudflare/Tencent edge optimization.

1. Analytics & Tracking Oversight

Ensure perfect tracking in GA4, Search Console, and server-side tracking (CustomerLabs, CAPI, etc.).

Monitor search performance, indexation, coverage reports, and anomalies.

Build dashboards to track organic KPIs across landing pages, player funnels, and content categories.

1. SEO Content Strategy Collaboration

Work with writers to ensure keyword mapping, intent alignment, topical depth, and internal linking.

Identify content gaps for high-intent keywords in the casino, gaming, and betting niche.

Provide SEO rules for homepage, promo pages, blog content, and brand ambassador pages.

1. Competitor & Market Intelligence

Conduct regular competitor analysis (Nustargame, ArenaPlus, OKBet, BingoPlus, etc.) using Ahrefs, SEMrush, SimilarWeb.

Report on SERP trends, keyword opportunities, backlink strategies, and algorithmic changes.

1. Backlink Technical Management

Evaluate backlink profiles, toxicity, spam patterns, and disavow needs.

Recommend scalable link acquisition strategies (not traditional link buying) such as:

mentions via affiliates

press releases

casino directory optimization

influencer-led backlinks

1. Technical Problem Solving

Diagnose issues caused by:

hosting configuration (TencentEdgeOne)

CDN caching

server redirects

WordPress plugin conflicts

indexing anomalies

Execute fixes or guide devs with clear documentation.

1. Cross-Team Collaboration

Work closely with content, marketing, product, and dev teams.

Present technical findings to non-technical stakeholders in clear language.

conduct QA for new pages/features before launch.

1. Experience & Expertise

Minimum 5–7 years experience in SEO, with at least 3 years in technical SEO.

Strong portfolio of successful SEO projects with measurable organic growth.

Experience in high-competition niches (casino, finance, gaming, e-commerce, SaaS).

1. Technical Skills

Deep knowledge of:

Crawl budget management

Structured data

Indexation logic

Canonicalization

Pagination handling

Site speed optimization

Cloudflare/Tencent CDN

WordPress + custom themes

Elementor, ACF, CPT

Strong command of:

Google Search Console

Google Analytics 4

Ahrefs / SEMrush

Screaming Frog / Sitebulb

PageSpeed Insights

Log file analysis tools

1. Development Understanding

Ability to read, debug, or guide improvements in:

HTML

CSS

JavaScript

PHP (WordPress-level)

JSON-LD

Ability to communicate changes effectively to developers.

1. Analytical Skills

Strong understanding of:

organic funnels

user intent

SERP features

churn patterns

keyword difficulty models

competitive density

Can analyze large datasets and extract actionable insights.

1. Strategic Thinking

Can design long-term SEO roadmaps (3–12 months).

Ability to balance quick wins with long-term technical debt reduction.

Understands how SEO integrates with paid ads, content marketing, social traffic, and influencer strategies.

1. Soft Skills

Exceptional communication skills — can explain technical issues to non-tech teams.

Highly organized, process-driven, and detail-oriented.

Proactive in spotting issues before they become major problems.

Can lead SEO meetings and conduct training for junior editors/writers.

1. Bonus (Strong Advantage)

Experience with casino/gambling SEO in PH or global markets.

Familiarity with Tencent Cloud, Alibaba Cloud, or regional CDN providers.

Experience handling large-scale migrations (domain change, subdomain merge, HTTPS, permalink updates).

Understanding of AI-assisted SEO workflows (content scoring, clustering, entity analysis, etc.).

Basic scripting using:

Python (for crawling/automation)

Regex

API usage for GSC/Ahrefs