Creative & Ads Strategist (WFH)

2 weeks ago

Work from Home, Philippines Champ Code Academy Pte. Ltd. Full time

About Champ Code Academy

Champ Code Academy delivers live, tutor-led online coding classes for kids

aged 7–15, focusing on Roblox, Minecraft, and foundational programming

concepts.

Our mission is to help children move from consuming games to creating

with code, through structured learning and high-quality instruction.

Meta Ads (Facebook & Instagram) is our primary acquisition channel, and

short-form video is at the core of our marketing strategy.

Role Overview

We are looking for a Creative & Ads Strategist (Video & Meta Ads) to own

the strategy, decision-making, and optimisation behind our paid acquisition

efforts.

This role is responsible for turning attention into action — not just

generating views, but driving qualified parent enquiries and trial bookings.

You will work closely with a video editor/content producer who executes your

creative briefs.

Key Responsibilities

Growth & Creative Strategy

1. Develop and test video ad angles that resonate with parents

2. Translate parent decision psychology into hooks, framing, and CTAs

3. Diagnose why ads perform well on engagement but underperform on

conversion

4. Ensure ad messaging aligns with trial experience and program

positioning

5. Pre-qualify leads through creative to improve show-up and conversion

rates

Paid Media Strategy (Meta Ads)

1. Own campaign structure and optimisation for Meta Ads (Messages /

Leads)

2. Decide on objectives, placements, budgets, and testing frameworks

3. Interpret performance data to make clear kill / iterate / scale decisions

4. Balance data-driven insights with practical judgment in early-stage

markets

Testing & Iteration

1. Plan and execute structured creative tests

2. Brief editors clearly to produce fast, testable video variations

3. Iterate winning creatives and decisively stop underperformers

4. Maintain a steady cadence of experimentation and learning

Funnel Thinking

1. Align ads messaging trials enrolment→ → →

2. Work closely with operations and sales to improve lead quality

3. Identify and reduce sources of low-intent leads and no-shows

Required Skills & Experience

Must-haves

Proven experience running Meta Ads with a video-first approach

Strong understanding of performance marketing metrics and trade-offs

Ability to clearly explain why an ad works or fails

Comfort making decisions with imperfect or early-stage data

Strong written and verbal communication

Job Type: Full-time

Pay: From Php20,000.00 per month

Benefits:

  • Pay raise
  • Work from home

Education:

  • Bachelor's (Required)

Experience:

  • Creative & Ads Strategist (Video & Meta Ads): 1 year (Required)

Language:

  • English (Required)

Work Location: Remote

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