YouTube Strategist

Come join our dynamic and award-winning cloud technology consulting firm in Sydney

Are you passionate about creating YouTube strategies that drive growth, engagement, and meaningful impact?

We're looking for a YouTube Strategist to join our innovative team. If you have a proven track record of developing successful video strategies, optimizing content for audience growth, and leveraging analytics to guide decisions, we want to hear from you.

For over 10 years, we've been helping businesses transform through cutting-edge cloud solutions. Now, we're ready to elevate our video presence and need someone who can take our YouTube channel to the next level.

As a technology-driven company, knowledge of cloud-based IT systems, especially
Google Workspace, is highly valued — but your expertise in YouTube strategy and content growth will be the key to success in this role.

Join our team of A-players—if you're one too, apply now

Why You'll Love Working With Us

We don't just offer a job—we offer a career with exceptional rewards, growth opportunities, and a people-first culture. Here's what you'll get:

Competitive Compensation & Bonuses

• December Bonus 
• Performance Incentive Bonus
• Regular Annual Salary Increases as you grow with us
  

Time Off That Matters

• Paid Leaves after regularization
• Paid National/Local Holidays 

Work & Life Experiences You'll Remember

• Annual Team Conferences & Events – Travel, food and accommodations on us
  

Investing in Your Growth

• Budget for Training & Development
• Career Growth Pathways
  

Support to Help You Thrive

• Tech Allowance – Enhance your workstation setup with our support
• Government-Mandated Benefits/ HMO

Job Overview:

Are you ready to help small businesses play a bigger game? At itGenius, our vision is to facilitate happy, healthy, and productive teams fuelling important global purpose-work. As our YouTube Strategist, you will be the driving force behind our most critical marketing channel, shaping the strategy that connects our "Ingenious" solutions with a global audience. This isn't just about getting views; it's a mission to build the world's most trusted and impactful YouTube channel for business technology. You will embody our "useful Geeks" ethos by translating complex tech topics into compelling content that empowers our audience. You are the architect of our YouTube growth, responsible for developing and executing the high-level strategy that turns viewers into loyal customers and solidifies our position as the undisputed leader in our category.

Key Responsibilities:

• Develop and execute a comprehensive, high-level YouTube growth strategy tailored to a B2B audience.
• Conduct deep analysis of our channel analytics and competitor performance to identify opportunities and inform content direction.
• Provide strategic guidance on video ideation, titling, thumbnail design, and content formatting based on an intimate understanding of the YouTube algorithm and audience behavior.
• Translate complex topics related to Google Workspace and B2B technology into compelling and engaging YouTube content concepts.
• Collaborate with our internal production team to ensure that strategic insights are effectively implemented in the final video assets.
• Stay ahead of YouTube platform changes, trends, and best practices, and adapt our strategy accordingly.
  Articulate the "why" behind strategic decisions to the team, moving beyond surface-level metrics to explain the nuances of platform success.
• Work with the Marketing Manager to ensure the YouTube strategy aligns with broader campaign goals and contributes to the overall marketing-sourced pipeline.
  

Accountabilities

• YouTube Channel Growth & Engagement: Accountable for the significant and measurable growth of the itGenius YouTube channel, with a primary focus on increasing watch hours versus the prior period, while also growing subscriber numbers and audience engagement in alignment with our B2B marketing objectives.
• Strategic Content Direction: Accountable for the development of a comprehensive and forward-thinking content strategy that anticipates audience needs, leverages platform trends, and effectively translates complex Google Workspace and B2B technology topics into engaging video concepts.
• Performance Analysis & Insight: Accountable for providing deep, actionable insights from channel analytics and competitor performance, articulating the "why" behind the data to inform and guide the content production and marketing teams.
• Algorithm & Trend Mastery: Accountable for maintaining an expert-level understanding of the YouTube algorithm, culture, and best practices, ensuring our strategy remains adaptive, innovative, and ahead of the curve.
  

Skills:

• YouTube Strategy & Growth – Proven success in growing channels, boosting watch time, subscribers, and engagement.
• Algorithm Expertise – Deep understanding of YouTube algorithms and audience behavior.
• B2B Marketing – Ability to create content tailored for business audiences.
• Content Creation & Storytelling – Simplifying complex tech topics into engaging video concepts.
• Data Analysis – Turning analytics into clear, actionable insights.
• Creative Direction – Optimizing titles, thumbnails, and video formats.
• Trend Awareness – Staying ahead of YouTube trends and updates.
• Collaboration – Working closely with marketing and production teams.
• Self-Starter – Independent, proactive, and able to take initiative.
• Tech Familiarity – Knowledge of Google Workspace or ability to learn quickly.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• at least have 3 years of experience in YouTube video research and script writing.
• Proven, demonstrable experience in significantly growing a YouTube channel.
• Deep, expert-level knowledge of the YouTube platform, its algorithm, and its culture. Far beyond basic keyword SEO tactics.
• Experience in, or a strong understanding of, B2B marketing principles and creating content for a professional audience.
• Familiarity with Google Workspace is a significant advantage. Candidates without this must demonstrate the ability to quickly learn new, complex subject matter.
• Excellent analytical and strategic thinking skills, with the ability to turn data into actionable insights.
• Strong communication skills to effectively collaborate with a remote team.
• Ability to work independently and take initiative without requiring constant direction.

Work Schedule

• 8-hour shift
• Morning shift
• Monday to Friday
• Weekends off
• Observance of Philippine holiday
• Open to part-time candidates

You'll thrive here if you're interested in:

• The evolving world of cloud-based work (Google Workspace, Google Drive, Gmail, etc.)
• Supporting small business growth (1–30 employees)
• Applying technology to improve productivity and collaboration