Senior Digital Marketing Specialist

22 hours ago

Manila, National Capital Region, Philippines KLIQ | B2B Marketing Australia Full time

NOTE: This role is
STRICTLY
for someone based in
Manila, Phillipines
only. If you are based in any other country, please
DO NOT
apply. You will
NOT
be considered. If you have applied to this job ad before, please do not reapply.

About KLIQ

KLIQ Interactive is a specialist B2B marketing consultancy helping brands accelerate growth through data-driven digital strategy, performance marketing, and account-based marketing (ABM). We work with leading organisations across technology, energy, professional services, and tourism, combining creativity, analytics, and automation to deliver measurable impact.

About the Role

We're looking for an experienced
Senior Digital Marketing Specialist
(
SEO and Paid Advertising)
with a deep understanding of how search, data, and creative work together to drive performance. You'll manage end-to-end digital marketing campaigns from strategy and execution through to optimisation and reporting across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads. You'll also lead technical and on-page SEO initiatives and leverage emerging tools such as
Generative AI and Large Language Models (LLMs)
to enhance campaign efficiency and content performance.

Key Responsibilities

  • Develop and execute SEO and paid media strategies aligned with client goals.
  • Manage campaigns across
    Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
    , including budget management, audience targeting, creative testing, and optimisation.
  • Conduct keyword research, site audits, and technical SEO reviews to drive organic growth.
  • Analyse and report on campaign performance using
    GA4, Looker Studio, and other analytics tools
    .
  • Use
    GenAI and LLM-powered tools
    to enhance ad creative, content optimisation, and data insights.
  • Collaborate with internal teams on landing pages, conversion tracking, and CRO initiatives.
  • Stay on top of search engine and ad platform updates, trends, and best practices.

Mandatory Skills & Experience

  • 8+ years of hands-on experience in SEO and paid advertising.
  • Proven success managing multi-channel advertising campaigns end-to-end.
  • Strong understanding of
    GA4, GTM, and conversion tracking frameworks
    .
  • Demonstrated ability to analyse data, draw insights, and optimise for performance.
  • Knowledge of
    Generative AI tools (ChatGPT, Gemini, Claude, etc.)
    and their marketing applications.
  • Excellent communication in English and project management skills.
  • Experience working with
    B2B brands or complex sales cycles
    is highly regarded but not essential.

Why Join KLIQ

  • Work with a team that values curiosity, innovation, and measurable results.
  • Collaborate on diverse clients and industries from global enterprises to high-growth Australian brands.
  • Fully remote working arrangements.

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