Marketing QA and Tagging Operations

1 day ago

Philippines GrowthAssistant Full time ₱1,080,000 - ₱1,200,000 per year
Marketing QA and Tagging Operations will ensure every tag, pixel, and event is implemented correctly, firing as intended, and compliant with internal standards to drive performance marketing outcomes confidently in a regulated environment.
Company Benefits:
  • Work from home
  • Incentives: Attendance, Referral, and Anniversary
  • PTO and Paid Holidays
  • Health insurance
  • Salary Range: PHP90-100K/month
Core Tasks:
  • Own and maintain a complete inventory of all marketing tags and tracking pixels across performance channels (Google, Meta, etc.).
  • Implement, QA, and document tagging and event setups to support performance marketing measurement and optimization.
  • Establish and standardize SOPs for new tag setup, QA, and validation requests.
  • Partner with SEO/SEM and Paid Media teams (Gaby Galiani's org) to ensure accurate event firing and attribution tracking for paid campaigns.
  • Conduct routine audits of tagging frameworks, pixel accuracy, and enhanced conversion configurations.
  • Support the documentation of tagging schemas and provide evidence for compliance-related processes and audits, following existing protocols.
  • Collaborate with analytics and marketing teams to troubleshoot discrepancies between campaign data and platform reporting.
  • Maintain and optimize playbooks and QA templates for ongoing process improvement and knowledge transfer.
Must-have Qualifications:
  • Hands-on experience with Google Tag Manager (GTM): tag setup, debugging, QA, and version control.
  • Solid understanding of ad tracking and event-based measurement across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Demonstrated ability to perform marketing QA — validating event triggers, pixel accuracy, and data layer mappings.
  • Proven experience documenting and standardizing workflows (e.g., QA checklists, tagging playbooks, SOPs).
Nice-to-have Qualifications:
  • Strong technical troubleshooting skills related to tag firing, browser console testing, and ad platform integrations.
  • Familiarity with marketing tools (e.g., mParticle, Segment, or Hi Touch) and how they connect to ad ecosystems.
  • Experience working in a regulated environment, with comfort supporting compliance evidence and structured approvals.
  • Exposure to new technology trends (enhanced conversions, consent mode, or privacy-focused tagging).
  • Working knowledge of analytics tools such as GA4 or Adobe Analytics.
  • Background in eCommerce or high-volume paid media environments.

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