Digital Marketing Manager

3 days ago

Taguig, National Capital Region, Philippines Betrnk Inc. Full time $60,000 - $80,000 per year

We are seeking an experienced and results-driven Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will be proficient in leveraging digital channels to drive brand awareness, customer acquisition, and revenue growth. This role requires a blend of creative thinking, analytical prowess, and hands-on execution.

Key Responsibilities

  • Develop and Implement Digital Marketing Strategy

    • Create, own, and execute a comprehensive digital marketing strategy aligned with overall business goals.

    • Manage and optimize multi-channel campaigns including SEO, PPC, email marketing, content marketing, and social media.

  • Campaign Management

    • Plan and execute digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, and Instagram.

    • Optimize campaigns based on performance data to maximize ROI and drive lead generation or conversions.

  • Search Engine Optimization (SEO)

    • Conduct keyword research and implement on-page and off-page SEO strategies.

    • Monitor SEO performance and adjust strategies accordingly.

  • Content Strategy and Management

    • Oversee content creation for website, blog, email, and social media.

    • Collaborate with writers, designers, and external agencies.

  • Email Marketing

    • Build targeted email campaigns, manage subscriber lists, and improve open/click-through rates.

    • A/B test content and designs to improve engagement.

  • Analytics and Reporting

    • Track and analyze website traffic flow and performance metrics using tools like Google Analytics, SEMrush, and HubSpot.

    • Generate regular performance reports and present findings to stakeholders.

  • Team Collaboration

    • Work closely with sales, product, and creative teams to align messaging and campaign efforts.

    • Manage digital marketing team or coordinate with agencies/freelancers.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

  • 3–5+ years of experience in digital marketing, preferably in a managerial role.

  • Proven experience managing digital campaigns with measurable results.

  • Proficient in tools like Google Analytics, Google Ads, Meta Business Suite, HubSpot, Mailchimp, etc.

  • Strong understanding of SEO, SEM, content marketing, and social media best practices.

  • Excellent communication and project management skills.

  • Analytical mindset and ability to derive actionable insights from data.

Preferred Skills

  • Google Ads and Facebook Blueprint certifications.

  • Experience with marketing automation platforms (e.g., Marketo, ActiveCampaign).

  • Familiarity with HTML/CSS is a plus.

  • Knowledge of e-commerce or B2B marketing strategies.

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