Senior Digital Marketing Manager

4 days ago

Taguig, National Capital Region, Philippines Globe Telecom Full time ₱2,000,000 - ₱2,500,000 per year

Job Posting Title

Digital Strategy and Activations Manager

Job Description Summary

  1. Identifies the strategic growth for Prepaid / Postpaid and execute imperatives for the prepaid / postpaid digital channels
  2. Grows the total digital performance and online mix in digital channels for prepaid / postpaid business by driving acquisition and operational efficiencies

Job Description

DUTIES AND RESPONSIBILITIES:

[Funnel Management]

  • Monitors prepaid / postpaid acquisition in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers

[Operations Management for Online business]

  • Defines the ideal prepaid / postpaid acquisition in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
  • Creates and executes relevant promos/campaigns/process/policy changes to address digital channel drivers and continuously improve the customer experience
  • Works closely with BB Capabilities, PEDG and Web Ops teams to monitor Portal, GlobeOne  to ensure that features/capabilities are functioning as needed.

[End-to-End Brand Management]

  • Drives prepaid / postpaid broadband's activations and achieves targets in digital channels by launching relevant promos/campaigns that are exclusive to the channel
  • Monitors prepaid / postpaid acquisition performance in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers
  • Defines the ideal prepaid / postpaid acquisition experience in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
  • Works with PEDG to monitor Portal, and GlobeOne to ensure that assets, spiels, and offers are always updated and functioning

KPIs:

[Digital Acquisition]

  • Achievement and improvement in digital acquisition conversion rates

TOP 3-5 DELIVERABLES:

  • Detailed Project Requirements and Plan
  • Budget Plan and Budget Processing
  • Go-To-Market Plan and Execution
  • Campaign Communication Materials

  • Cadence of Performance Reviews

  • Additional Job Description

Additional Job Description

HIRING REQUIREMENTS:

WORK EXPERIENCE

  • Required: At least 10 years of professional marketing experience (Preferably Brand Management, Product Marketing, or Digital Marketing)
  • At least 5 years of project or program management experience

LEVEL OF KNOWLEDGE:

  • Expert in Digital Marketing

EDUCATION:

  • College Graduate in any Business/Marketing course

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