
Digital Marketing Manager
8 hours ago
· Lead and scale the Digital Marketing Team
· Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow
· Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs
· Oversee paid media from end to end
· Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads/solutions (Lazada, Shopee, Zalora)
· Ensure quality, efficiency, and performance across all stages of the campaign lifecycle
· Drive performance and forecasting
· Monitor and improve KPIs such as GMV, NMV, return/cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue
· Forecast sales contributions from digital marketing and work with leadership to align on targets
· Collaborate cross-functionally
· Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly
· Optimize the customer journey through digital initiatives to support stronger media and commercial performance
· Maintain expertise and raise the bar
· Stay current with industry trends, platform updates, and understand what best-in-class execution looks like
· Bring in fresh ideas and make strategic improvements to elevate the company's digital marketing service
· Own accountability and reporting
· Set clear performance standards and ensure consistent delivery across the team
· Lead regular reporting cycles and ongoing process improvements
Responsibilities
· Lead and scale the Digital Marketing Team
· Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow
· Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs
· Oversee paid media from end to end
· Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads/solutions (Lazada, Shopee, Zalora)
· Ensure quality, efficiency, and performance across all stages of the campaign lifecycle
· Drive performance and forecasting
· Monitor and improve KPIs such as GMV, NMV, return/cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue
· Forecast sales contributions from digital marketing and work with leadership to align on targets
· Collaborate cross-functionally
· Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly
· Optimize the customer journey through digital initiatives to support stronger media and commercial performance
· Maintain expertise and raise the bar
· Stay current with industry trends, platform updates, and understand what best-in-class execution looks like
· Bring in fresh ideas and make strategic improvements to elevate the company's digital marketing service
· Own accountability and reporting
· Set clear performance standards and ensure consistent delivery across the team
· Lead regular reporting cycles and ongoing process improvements
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