Data Insights

3 days ago

Taguig, National Capital Region, Philippines Ayuda Business Management Solution Inc. Full time ₱80,000 - ₱150,000 per year

JOB DESCRIPTION

Data Insights & Audiences Consulting Manager (Senior Manager)

Drives data-led marketing strategies by leveraging analytics, customer segmentation, and MarTech platforms to deliver personalized audience experiences and business growth. Leads cross-functional teams and ensures compliance with data privacy standards.

Roles & Responsibilities:

  • Conduct assessments of client's current data management and Customer Data Platform (CDP) capabilities.
  • Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
  • Strategize and build client's digital marketing data management and analytics program for segmentation, personalization, and activation across digital channels.
  • Identify data sources and design data cleaning, transformation, and integration approaches for CDP.
  • Evaluate and recommend new ways of data management through CDP and its integration into the broader marketing technology landscape.
  • Plan and design digital analytics/clickstream data inclusion to customer 360 view and provide frameworks/solutions/roadmaps.
  • Partner with technology solution providers, client IT teams, and marketing agencies to deliver solutions.
  • Understand and convey the impact of regulations like CCPA, GDPR, and client-specific regulations on data management.
  • Design integrations between tools/platforms of different vendors/MarTech/AdTech components/data sources.
  • Stay updated with MarTech landscape and engage ecosystem players/vendors for best-in-class digital audience management capabilities.
  • Develop and manage a team of CDP specialists, including work allocation, project SME support, hiring, and training.
  • Drive business development efforts and thought leadership in the Martech, CDP, and digital marketing platform space.

Job requirements:

  • The ideal candidate will possess a strong educational background in business management or a related field, along with a proven track record of delivering impactful solutions in marketing transformation and analytics.
  • Good consulting, techno-functional and project management experience is preferred.
  • Excellent oral and written communication skills
  • At least 6-7 years of hands-on functional consulting experience preferably in Braze marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
  • MBA from a tier 1 or 2 college

Job Type: Full-time

Pay: Php80, Php150,000.00 per month

Benefits:

  • Health insurance
  • Life insurance

Work Location: In person

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