
Data Insights
3 days ago
JOB DESCRIPTION
Data Insights & Audiences Consulting Manager (Senior Manager)
Drives data-led marketing strategies by leveraging analytics, customer segmentation, and MarTech platforms to deliver personalized audience experiences and business growth. Leads cross-functional teams and ensures compliance with data privacy standards.
Roles & Responsibilities:
- Conduct assessments of client's current data management and Customer Data Platform (CDP) capabilities.
- Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
- Strategize and build client's digital marketing data management and analytics program for segmentation, personalization, and activation across digital channels.
- Identify data sources and design data cleaning, transformation, and integration approaches for CDP.
- Evaluate and recommend new ways of data management through CDP and its integration into the broader marketing technology landscape.
- Plan and design digital analytics/clickstream data inclusion to customer 360 view and provide frameworks/solutions/roadmaps.
- Partner with technology solution providers, client IT teams, and marketing agencies to deliver solutions.
- Understand and convey the impact of regulations like CCPA, GDPR, and client-specific regulations on data management.
- Design integrations between tools/platforms of different vendors/MarTech/AdTech components/data sources.
- Stay updated with MarTech landscape and engage ecosystem players/vendors for best-in-class digital audience management capabilities.
- Develop and manage a team of CDP specialists, including work allocation, project SME support, hiring, and training.
- Drive business development efforts and thought leadership in the Martech, CDP, and digital marketing platform space.
Job requirements:
- The ideal candidate will possess a strong educational background in business management or a related field, along with a proven track record of delivering impactful solutions in marketing transformation and analytics.
- Good consulting, techno-functional and project management experience is preferred.
- Excellent oral and written communication skills
- At least 6-7 years of hands-on functional consulting experience preferably in Braze marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
- MBA from a tier 1 or 2 college
Job Type: Full-time
Pay: Php80, Php150,000.00 per month
Benefits:
- Health insurance
- Life insurance
Work Location: In person
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