Product Focus Marketing Specialist

2 days ago

Quezon City, National Capital Region, Philippines Ayuda Business Management Solutions Inc. Full time ₱420,000 per year

DUTIES & RESPONSIBILITIES

Product Strategy and Positioning:

● Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.

● Develop a deep understanding of the target market and competitors to inform product positioning strategies.

● Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities. Go-to-Market Planning, Strategies and Execution:

● Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.

● Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.

● Execute data-driven marketing campaigns to generate demand and attract qualified leads.

● Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.

● Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.

● Collaborate with sales teams to ensure Leads nurturing and conversion,seamless product adoption and customer satisfaction.

SKILLS NEEDED:

Product Knowledge & Technical Understanding, Market Research & Analysis, Content Creation & Messaging, Cross-functional Collaboration, Campaign Management & Lead Generation, Digital Marketing Expertise, Event & Webinar Coordination, Data-Driven Decision Making

POSITION/PERSON SPECIFICATIONS

● Knowledge of CRM tools, and other productivity tools

● Strong verbal and written communication skills

● Able to use creative tools like: Photoshop, Adobe Illustrator, canva etc

● Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools

● Solid computer skills, including MS office other design software

● Social Media Skill Savvy is a plus

● Basic Knowledge of Sales and Marketing

● Analytical skills with a goal-oriented attitude

● An ability to multitask and perform under tight deadlines

● Experience in B2B is an advantage; but not a requirement

● Can be a new graduate as long as capability requirements are met

● BS degree in Marketing, Digital media or Creative Design field

● Additional qualification in web design or animation is a plus

● Has experience in collaborating with 3rd party vendors/suppliers

Job Type: Full-time

Pay: Up to Php35,000.00 per month

Application Question(s):

  • Knowledge of CRM tools, and other productivity tools
  • Able to use creative tools like: Photoshop, Adobe Illustrator, canva etc
  • Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/

Insights, LinkedIn Sales Nav, GoogleSuite tools

  • Solid computer skills, including MS office other design software
  • Can start ASAP
  • At least 2-3 year experience in the same role

Work Location: In person

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