Analytics Consultant, Channel Performance Analytics
3 days ago
Role Purpose
Lead global insights, reporting, & analytics for IHG channel performance. This includes understanding how guests find and book rooms at IHG hotels, whether they book directly on IHG's website or App, or through other channels like third-party travel sites. Leverage revenue and operational data to identify opportunities for growth, and partner across the organization to optimize our channel revenue mix.
Key Accountabilities
- Develop a strong business knowledge on third-party distribution and channel optimization, and act as a trusted advisor to key stakeholders
- Partner with key regional commercial leaders and marketing leaders to drive insights on channel growth opportunities and balance with book direct strategy
- Produce scalable analytics solutions utilizing Tableau, Python, etc., to effectively support business priorities
- Communicate complex quantitative analyses in a clear, precise, and actionable manner to senior executives and non-technical stakeholders
- Lead cross-functional analytics projects from discovery to delivery, ensuring alignment with business goals and addressing potential risks.
- Deliver proactive analysis to recommend tactics and strategies that can drive growth
- Support the governance process for channel reporting (metric definitions, usage, etc.)
Key Skills & Experiences
Education
- Bachelor's or Master's degree in Quantitative discipline (Mathematics, Economics, Statistics, etc.) or an equivalent combination of education and work-related experience.
Experience
- Minimum of 3 years progressive work-related experience working with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position.
Technical Skills & Knowledge:
- Demonstrated computing and database reporting skills.
- Mastery in the tools required for area of support- may not be limited to Microsoft Excel, SQL, Google Cloud Platform, Salesforce or Tableau, SAS, Business Objects, Python and R. Certification is a plus.
- Proficiency in providing insights and/or statistical techniques/concepts, database support on respective assigned areas
- Strong written, verbal and presentation skills.
- Established a strong working knowledge of the different business functional areas and act as point of contact to respective stakeholders.
- Project management skills and ability to manage different priorities.
- Ability to influence people at all levels of the organization while achieving results without supervision.
- Applies subject matter knowledge independently.
- Established a strong working knowledge of the different business functional areas and act as point of contact to respective stakeholders.
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