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Communications Strategist Specialist

2 weeks ago

Lucena City, Calabarzon, Philippines M2.0 Communications Inc. Full time

M2.0 is looking for a Communications Strategist Specialist who is ready to move from day‑to‑day PR execution into a more strategic role. This position is ideal for someone with around three years of experience in PR or communications who wants hybrid work, more ownership of thinking, and exposure to more complex, integrated PR and digital campaigns.

You will report to the Strategy Director and work closely with Client Servicing, Content, and Business Development to turn research and data into compelling communication strategies, pitch proposals, and campaign plans for both new and existing clients. This is a hybrid role based in [City], with [X] in‑office days for collaboration, workshops, and client sessions, and the remaining days for focused remote work.

Key Responsibilities

  • Strategy and planning
  • Translate client briefs and business challenges into clear communication strategies for PR and digital channels.
  • Define target audiences, key messages, channel mix, and tactics that align with client objectives and available budgets.
  • Research and insight development
  • Use media monitoring, social listening, and desk research to understand industries, audiences, and competitors.
  • Distill findings into sharp insights and strategic territories that inform pitch narratives and campaign ideas.
  • Pitches, proposals, and campaigns
  • Co‑develop PR and digital pitch proposals with Client Servicing and Content teams, helping craft the overall story and deck flow.
  • Support the design of integrated campaigns, including objectives, KPIs, messaging frameworks, and measurement approaches.
  • Client strategy support
  • Partner with account leads to review ongoing campaign performance and recommend optimizations based on data and insights.
  • Join client meetings to present strategies and insights, gradually taking on more responsibility for leading strategic conversations.
  • Collaboration, mentoring, and quality
  • Guide Research Assistants on research briefs, basic analysis, and deck structure, helping them grow while sharpening your own leadership skills.
  • Support the Strategy Director in maintaining quality and consistency of strategy outputs, ensuring decks are clear, persuasive, and on‑brand.

Minimum Qualifications

  • Around 3 years of experience in PR, communications, or related roles (agency or in‑house), with exposure to campaign planning or strategy work.
  • Bachelor's degree in Communications, Marketing, Journalism, or a related field, or equivalent practical experience.
  • Skills and mindset
  • Strategic thinking and analysis – able to connect data points, audience behavior, and client goals into a structured point of view.
  • Strong communication and storytelling – excellent writing and presentation skills; comfortable building and presenting decks.
  • PR and digital literacy – familiarity with media relations, social media, content formats, and basic analytics, with eagerness to deepen integrated skills.
  • Collaboration and leadership potential – enjoys working cross‑functionally and is ready to start coaching juniors.
  • Growth mindset – actively seeks feedback, wants to be challenged, and is motivated by learning new tools, sectors, and ways of thinking in a fast‑evolving communications landscape.