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Brand Marketing

1 hour ago


Manila, National Capital Region, Philippines Salmon Group Ltd Full time

Salmon – Who We Are and What We Do

Salmon is a next-generation fintech company founded by Pavel Fedorov, George Chesakov, and Raffy Montemayor – visionary leaders with decades of experience in global finance, banking, and technology. Our mission is bold yet simple: to reshape the banking landscape in the Philippines and prove that people deserve better financial services.

Today, Salmon is not only a fast-growing technology company but also a bank with more than 60 years of heritage. In 2024, we acquired the Rural Bank of Sta. Rosa (Laguna), Inc. and transformed it into Salmon Bank (Rural Bank) Inc.

We are supported by world-class investors, including the International Finance Corporation (a member of the World Bank Group) and ADQ/Lunate, the sovereign wealth fund of Abu Dhabi.

More than 1 million Filipinos already trust Salmon. We give people access to a growing suite of credit and savings products. This isn't all, and it's just the beginning – we are continuously expanding our offerings with a clear ambition to become a true financial super app for millions more.

Why join Salmon?


• Exponential growth: in 2025, our deposits, loans, and net income more than doubled.


• Loved by users: our app is rated 4.8★, and 92% of users recommend Salmon to friends and family.


• Top-tier team: work alongside experts from fintech, banking, startups, and global companies.


• Innovation at the core: we live where finance meets technology, with bold ideas shaping the future every day.

At Salmon, we believe in accessibility, innovation, and bold ideas. If you want to solve meaningful problems, build products that change lives, and be part of a company growing like a rocket – this is your place.

About the Role – Brand Marketing & Partnerships Manager

As Salmon scales further in 2026, we are planning at least one major nationwide media campaign, several smaller-scale activations, and a number of strategic partnerships. To ensure the success of these initiatives, we are expanding our marketing team with a
Brand Marketing & Partnerships Manager
who will play a key role in driving brand visibility, engagement, and growth.

Key Responsibilities

  • Plan and execute integrated brand campaigns that build awareness, engagement, and affinity for Salmon.
  • Identify, negotiate, and manage partnership opportunities with external brands, organizations, and events.
  • Collaborate with creative, media, and growth teams to deliver cohesive, multi-channel campaigns.
  • Lead the end-to-end campaign cycle — from strategy and creative briefing to rollout, performance tracking, and reporting.
  • Support co-marketing and sponsorship initiatives that strengthen Salmon's brand visibility and credibility.
  • Monitor market trends, cultural movements, and competitor activities to inspire new marketing opportunities.
  • Manage campaign budgets, partner deliverables, and timelines to ensure high-quality execution.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in brand marketing, partnerships, or campaign management — ideally in fintech, consumer tech, or lifestyle industries.
  • Strong grasp of brand strategy, marketing communications, and consumer insights.
  • Proven success in executing impactful campaigns and managing external partnerships.
  • Excellent communication, organization, and relationship-management skills.
  • Creative thinker with a strategic, analytical mindset.
  • Thrives in a fast-paced, collaborative environment.
  • Fluent in English; proficiency in Tagalog is a plus.