Senior Performance Marketing Specialist

5 days ago

Taguig, National Capital Region, Philippines IPG Mediabrands Full time ₱1,200,000 - ₱2,400,000 per year

WHO WE ARE

We are
IPG Mediabrands
, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as
IPG Mediabrands Philippines, Inc.
We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form
Kinesso Philippines, Inc.

POSITION OVERVIEW

This role is a key contributor to the search engine marketing (SEM) and social media advertising efforts, requiring a deep understanding of digital marketing strategies. You will be responsible for leading campaigns, execution, and optimization, while mentoring junior team members in learning and improving digital marketing capabilities.

RESPONSIBILITIES

  • Campaign Setups
  • Post Campaign reporting
  • Daily Pacing
  • Campaigns optimizations
  • Account audit for several accounts
  • QA work of junior members
  • Coach and train junior members
  • Establish and maintain account and client relationships

DESIRED SKILLS & EXPERIENCE

  • Profound knowledge across one or more search/social platforms
  • Strategic planning across multiple digital channels
  • Good knowledge of Excel and PowerPoint
    – able to use basic formula to improve efficiency (Excel), create basic presentations with use of charts and representations of data (PPT) to communicate plans and findings.
  • Able to execute digital campaigns and report on the learnings
  • Knowledge of KPIs and formulation for cost ranges
  • English language proficiency; strong communications and interpersonal skills
  • 3 to 5 years of experience in campaign creation and knowledge in various digital media buying platforms.

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc. & Kinesso Philippines Inc.

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