Retail Marketing Manager – General Trade

5 days ago


Taguig, National Capital Region, Philippines HR TechX Corp. Full time

Job Title:
Retail Marketing Manager – General Trade

Location:
Bonifacio Global City, Taguig

Work Schedule:
Monday – Friday, Morning Shift

About The Role
We are looking for a
Retail Marketing Manager
to lead retailer-focused marketing programs and drive category growth in general trade channels. This role focuses on
accelerating retailer sales
, building execution plans, and developing tools and initiatives that support strategic channel development.

Key Responsibilities

Channel & Retailer Strategy

  • Analyze performance data and market insights to pinpoint opportunities for improvement.
  • Create and implement targeted plans for priority areas and retailers.
  • Develop materials, sales toolkits, and presentation decks to support initiatives.
  • Collaborate with stakeholders to ensure consistent execution and maximize sales impact.
  • Monitor progress, identify risks, and adjust tactics to maintain effectiveness.
  • Document learnings and recommend improvements for future campaigns.

Category Growth & Emerging Channels

  • Identify high-potential channels and help integrate them into the overall commercial strategy.
  • Work with category teams to prioritize initiatives and align retailer programs with brand goals.
  • Support category launches and growth plans with channel-specific activations.
  • Continuously refine channel segmentation based on market trends and consumer behavior.

Program Management

  • Evaluate projects for scalability and ensure successful integration into regular operations.
  • Drive the transition of initiatives into sustainable programs.

Qualifications

  • Solid experience in retailer-focused marketing.
  • Strong understanding of category development and retail execution.
  • Excellent analytical and planning skills.
  • Strong communication and stakeholder management skills.


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