Sr. Media Buyer
2 weeks ago
About the Company:
GrowWorx is an exciting global firm that brings modern consulting and outsourcing services to drive real organisational value in digital, operational and marketing performance.
As part of the FTS Group, one of Australia's largest privately-owned IT Consulting companies, we bring tremendous breadth and strength to our people and our clients. It allows to build from the ground up a cloud only, digital native business, where we are driven by the ennobling premise— to help companies and communities achieve their potential.
We drive value for our clients by shifting our mindset from digital transformation to performance. Whether you're an analyst in our global Customer Operations centre, a marketing consultant, or a software engineer, you wake each day with the notion, "how can I help my client perform better, to help them achieve their potential. "
You will always be building and refining your skills as you are personally trained by our GroWrox Academy in conjunction with our global partners like Google, ensuring you are always at the forefront of modern engineering principles.
Our key Service Tribes areDigital Innovation and Engineering--- which Think, Build and run Digital software solutions using our unique global teams;
Operational Performance--- who help organisations improve and run their business functions using globally outsourced teams; and
Digital Sales and Marketing--- a global Tribe dedicated to driving brand engagement and revenue for our clients
We partner closely with digital-native solution partners like Google, who underpin all we do.
As part of one of the largest Australian owned IT Consulting companies, we are proudly Australian in our roots. We are crafting an exceptional global team on a mission to drive tangible value for our clients and the communities in which we live. And we are looking for top talent to join us in our quest.
GroWorx is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Benefits:In keeping with our service ethos, we have developed the 4Poles (4P) benefits program. Representing the 4 poles of a compass, this program recognises the multiple aspects that guide and direct our lives as we find the True North of what it means to live the good life.
Each program seeks to provide opportunities for deep development across the 4 dimensions of: Enrich Myself and My Family; Enhance My Client; Build my Company; and Better Humanity.
Opportunities for short term internal travel open to drive the global agenda for GroWorx and our clients.
The Role:As part of the Digital Media Division of GroWorx, the Senior Consultant, Media Strategist will be responsible for planning, implementing, and executing paid media strategies that answer and resolve the business and communications needs of Groworx and its clients. You will also oversee overall campaign execution and performance, together with your partners in the DS&M team. You are responsible for analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective and efficient ways possible.
You will devise strategies for using digital media to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
- Act as the Senior Media Planner in the team and manage daily execution jobs
- Build a deep understanding of client goals and objectives and translate through client communication, media plans and presentations
Be able to identify audience habits and illustrate a day-in-the-life of consumers to map out the best way to reach our clients audience - Plan, strategize and communicate advanced programmatic media campaigns that includes; display, video, paid social, native, digital radio, ppc, email and more
- Implement digital media plans and monitor the whole process from client briefing to buying
- Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies with regular and accurate performance reports
- Manage multiple deadlines from multiple project layers including ad ops, campaign management, reporting, client expectations and upper management
- Work with the DS&M teams to monitor, analyze and report on campaign results and make regular recommendations on how to optimize campaign performance
- Negotiating digital media space with media owners or suppliers
- Researching digital trends and new developments in the competitive landscape, identifying ways to incorporate into GroWorx' strategic initiatives
- Proactively identify project risks, process inefficiencies and execute solutions
- Excellent interpersonal skills, including strong written and verbal communication skills
- Willingness to serve as a client facing campaign leader team member
- Experience working with different ad tech and marketing platforms
- Proficient in various media planning tools and dashboards
- Ability to handle multiple, high priority assignments with effective resolution of conflicting priorities
- Committed to cultivating thought leadership and producing POVs for team members and clients
- Strong problem-solving skills, including the ability to think creatively to contribute ideas that will drive value to GroWorx and its clients
- Must thrive in a dynamic, evolving, fast-moving environment and wear multiple hats at a moments notice
- Strong problem-solving skills, including the ability to think creatively to contribute ideas that will drive value in a dynamic, client-centered environment
- Certifications in Facebook and Google are preferred
- 3-4 years of digital media experience or media planning with emphasis in programmatic
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