Category & Shopper Development Lead

2 weeks ago

Makati City, National Capital Region, Philippines Asia Brewery Inc. Full time ₱450,000 - ₱1,335,000 per year
  • Graduate of Bachelor's degree in Business, Marketing, Management, Economics, or equivalent field.
  • Minimum of 5 years in Category Development, Trade Marketing, or Shopper Marketing (FMCG/Beverage industry ideal).
  • With strong knowledge of category management, retail execution, shopper behavior, and 10+ years proficiency in trade data analysis.
  • Develop shopper strategies aligned with brand positioning, identify missions and purchase drivers, and translate insights into actionable retail execution.
  • Lead annual trade marketing calendars, design BTL initiatives (displays, promotions, activations), and build toolkits with cross-functional teams to drive distribution and share growth.
  • Track program KPIs, analyze sell-in/sell-out data, deliver post-activity evaluations, and champion cross-functional alignment with Brand, Sales, and Insights teams.

Job Type: Full-time

Work Location: In person

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