Regional Rice Lead

Company Description
Syngenta Seeds is one of the world's largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Job Description
The Regional Rice Leads (RRLs) will be responsible for developing the hybrid rice market and capturing business growth in both the general trade and government tender markets within their respective regions.

Accountabilities

• Market Development:

• Develop and implement strategies to expand the hybrid rice market in the assigned region

• Identify and capitalize on new business opportunities

• Conduct market research and analysis to inform strategic decisions

• Business Growth:

• Set and achieve sales targets for hybrid rice products in both general trade and government tender markets

• Develop and maintain strong relationships with key stakeholders, including distributors, retailers, and government agencies

• Monitor and report on market trends, competitor activities, and customer needs

• Government Tender Management:

• Identify and pursue government tender opportunities for hybrid rice

• Proactively working with local government units, regional agricultural offices, and other rice industry stakeholders to enhance Syngenta's participation in public hybrid rice programs.

• Monitor the entire tender process from identification to execution

• Channel Management:

• Develop and manage a network of distributors and retailers in the assigned region

• Ensure proper product positioning and visibility in the market

• Implement trade marketing initiatives to drive sales

• Farmer Engagement:

• Organize and conduct farmer meetings, field demonstrations, and training sessions driving adoption and customer loyalty

• Educate farmers on the benefits of hybrid rice and best agronomic practices

• Gather feedback from farmers to support product development and marketing strategies

• Team Leadership:

• Lead and motivate 3rd party Field Promoters

• Set clear objectives and performance metrics for 3rd party counterpart

• Provide coaching and support to enhance team performance

• Reporting and Analysis:

• Prepare regular reports on sales performance, market trends, and competitive landscape

• Analyze data to identify areas for improvement and growth opportunities
• Contribute to the development of regional and national sales and marketing strategies

Qualifications

• Bachelor's degree in Agriculture, Agribusiness, or related field
• Minimum 3 years of experience in agricultural sales or marketing, preferably in the rice sector
• Good understanding of the Philippine rice market
• Proven track record in achieving sales targets and market share growth
• Excellent communication, inter-personal and negotiation skills
• Proficiency in analysis and report writing
• Fluency in English and relevant local languages

Additional Information
In Syngenta we recognize that diversity and inclusion is important to our business. We embrace the unique perspective and capabilities of our employees, which will help us continue to drive innovation and achieve our business goals. Our culture enables us to create an environment of involvement, respect and connection with the communities where we operate - benefitting individual employees and the company.