Digital Marketing Specialist

2 days ago

Quezon City, National Capital Region, Philippines Convergent Outsourcing Solutions Inc. Full time ₱450,000 - ₱900,000 per year

Job Summary:

We are looking for a Digital Marketing Specialist to join our team and help build and execute innovative, data-driven digital marketing strategies. The ideal candidate will be responsible for planning, implementing, and monitoring online marketing campaigns across various digital networks. You should be well-versed in digital marketing concepts, tools, and best practices, with a passion for creating impactful content and driving online engagement.

Key Responsibilities:1. Digital Campaign Management

  • Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Meta/Facebook Ads, Instagram, LinkedIn, etc.).
  • Monitor and analyze performance metrics (CTR, CPC, ROAS, etc.) and optimize campaigns for better results.
  • Coordinate with the design and content teams to develop compelling creatives and ad copies.

2. SEO & SEM

  • Implement on-page and off-page SEO strategies to improve organic search visibility and website traffic.
  • Conduct keyword research, competitor analysis, and website audits to enhance SEO performance.
  • Manage and optimize paid search campaigns (Google Search, Display, YouTube).

3. Social Media Management

  • Develop and manage content calendars for social media platforms.
  • Create engaging posts, reels, and stories aligned with the brand's voice and objectives.
  • Track social media engagement and adjust strategy as needed.

4. Content & Email Marketing

  • Assist in content creation for blog posts, newsletters, email campaigns, and landing pages.
  • Plan and manage email marketing campaigns, monitor open rates, CTR, and conversions.

5. Analytics & Reporting

  • Use tools such as Google Analytics, Google Data Studio, and other marketing software to track performance.
  • Generate regular performance reports and present insights to stakeholders.
  • Recommend actionable improvements based on data insights.

6. Website & Landing Page Management

  • Collaborate with web developers/designers to maintain, update, and optimize the company website and landing pages.
  • Ensure content is current, accurate, and SEO-friendly.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience (2–4 years) in a digital marketing role.
  • Hands-on experience with SEO/SEM, Google Ads, Meta Ads Manager, and email marketing tools (e.g., Mailchimp, Klaviyo).
  • Strong knowledge of Google Analytics, Google Tag Manager, and data analysis.
  • Proficiency in social media platforms and content management tools.
  • Excellent written and verbal communication skills.
  • Creative mindset with an eye for detail and design.
  • Ability to manage multiple projects simultaneously and meet deadlines.

Job Types: Full-time, Permanent

Work Location: In person

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