Social Media Content Creator

JOB DESCRIPTION

Content Creation

• Develop and execute engaging content for Xpress social media channels by taking on roles such as host, reporter, and interviewer.
• Demonstrate a deep understanding of social media trends to enhance driver and passenger engagement.
• Create compelling visual, audio, and video content across platforms including TikTok, Facebook, and Instagram.
• Assist the Marketing and PR teams in meeting future partners and collaborators for content opportunities.
• Ideate and develop innovative content formats to drive buzz and awareness.

Editing Skills

• Possess basic editing skills using TikTok and Reel tools to produce high-quality, visually appealing videos.

Content Calendar Management

• Curate and maintain a strategic, organized content calendar to ensure consistent posting and campaign alignment.

Trend Awareness

• Stay current on the latest social media trends and apply relevant ones to brand content.
• Monitor industry leaders, influencers, and competitors to adapt best practices and ideas.
• Regularly explore trending hashtags, sounds, and viral formats to incorporate into content creation.

Competitor Monitoring

• Keep a close eye on content and campaigns of competitors and recommend opportunities for improvement and differentiation.

Engagement Monitoring

• Track and analyze key engagement metrics (likes, shares, comments, reach, etc.) to evaluate content performance.
• Use insights to make data-driven adjustments to improve future content strategies.

Copywriting

• Write witty, creative, and audience-aligned captions and short-form content that reflect the brand's voice and tone.

Production Equipment

• Set up and handle basic production equipment for content shoots.
• Ensure the safekeeping and proper use of all equipment.

File Management

• Organize, store, and maintain all content files, ensuring easy access and proper archiving for future use.

Additional Key Responsibilities

• Coordinate with third-party agencies to ensure all deliverables are met on a monthly basis.
• Lead the creation and submission of monthly post-mortem reports and performance updates.
• Implement and manage performance marketing strategies with a strong focus on optimizing ad spend, maximizing return on investment (ROI), and improving audience engagement.
• Analyze campaign data and provide actionable insights to improve budget utilization and increase campaign effectiveness.
• Collaborate closely with PR teams to provide timely and appropriate responses to special comments and issues on social media, on a case-by-case basis.
• Ensure consistent month-on-month growth in social media engagement and follower count across all platforms.
• Strategically engage Xpress drivers and passengers through targeted and meaningful content across all social media channels.
• Develop and execute content strategies that drive high traction, brand loyalty, and community interaction.

QUALIFICATIONS

• Proven experience creating content on TikTok, Instagram Reels, and similar platforms.Strong editing skills using native social media tools or basic editing apps/software.
• Deep knowledge of social media trends, formats, and platform-specific strategies.
• Experience managing content calendars and scheduling tools.
• Analytical skills in monitoring and interpreting social media insights.
• Strong creative writing and captioning skills.
• Familiarity with basic video and audio production equipment.
• Highly organized and detail-oriented in managing files and content assets.
• Graduate of a Communications-related course (Broadcast Communication, Journalism, Multimedia Arts, or similar).

Job Type: Full-time

Benefits:

• Company events
• Flextime
• Opportunities for promotion
• Paid training

Ability to commute/relocate:

• Pasig Central Post Office 1660 P00: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How much is your expected salary?
• We must fill this position urgently. Can you start immediately?
• Kindly send a copy of your portfolio to our email at for our review.

Work Location: In person