Digital Marketing Specialist

3 days ago

Gumaca Calabarzon, Philippines MNLeistung Full time

We are seeking a detail-oriented and results-driven
Marketing Specialist
to oversee the
execution of multi-channel marketing campaigns
. This role is ideal for someone who thrives in fast-paced environments, loves managing timelines and deliverables, and has a passion for turning strategic marketing plans into impactful, measurable results.

Responsibilities

  • Execute marketing campaigns across digital, social, email, paid media, and traditional channels to drive brand awareness, engagement, and conversion.
  • Collaborate with cross-functional teams (creative, content, product, sales, and analytics) to ensure timely and cohesive campaign delivery.
  • Coordinate campaign assets including copy, creative, and targeting parameters ensuring all materials align with brand standards and campaign objectives.
  • Set up, launch, and monitor campaigns in platforms such as Meta Ads, Google Ads, LinkedIn Campaign Manager, or marketing automation tools (e.g., HubSpot, Marketo).
  • Track and report on campaign performance, providing insights and recommendations for optimization.
  • Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery.
  • Support A/B testing and continuous improvement of campaign elements such as messaging, creative, and targeting.
  • Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.) and brand guidelines across all executions.

Requirements And Skills

  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • 24 years of experience in marketing campaign coordination, execution, or digital marketing.
  • Strong understanding of marketing channels (email, paid media, social, content, web).
  • Hands-on experience with marketing tools such as Google Ads, Meta Business Suite, HubSpot, or similar platforms.
  • Excellent project management and organizational skills, with a keen eye for detail.
  • Analytical mindset with the ability to interpret campaign data and drive actionable insights.
  • Strong written and verbal communication skills.
  • Experience with A/B testing and marketing automation.
  • Familiarity with analytics tools such as Google Analytics
  • Basic understanding of SEO and content marketing principles.
  • Ability to manage multiple campaigns and priorities simultaneously.

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