Digital Marketing Specialist

4 days ago

Quezon City, National Capital Region, Philippines Virtua Outsourcing Solutions Full time ₱500,000 - ₱600,000 per year

Job Summary:

The Digital Marketing Specialist will be responsible for planning, managing, and executing social media ad campaigns, handling real-time customer inquiries, and generating qualified leads for the sales team. This role requires expertise in Facebook and TikTok advertising, fast response times for engagement, and the ability to optimize campaigns for maximum performance.

Key Responsibilities:

  • Create, manage, and optimize Facebook and TikTok advertising campaigns.
  • Design engaging creatives and write compelling ad copy for targeted campaigns.
  • Respond promptly to inquiries via Facebook Messenger and TikTok (within 5–15 minutes).
  • Pre-qualify leads and coordinate with the Sales team for follow-ups.
  • Monitor campaign performance and provide actionable insights for improvement.
  • Assist in TikTok Shop setup and social media growth strategies.

Qualifications:

  • Proven experience in social media advertising (Facebook, TikTok required).
  • Strong understanding of lead generation strategies and conversion tracking.
  • Excellent written and verbal communication skills.
  • Ability to work with data, analyze ad performance, and adjust strategies accordingly.
  • Familiarity with CRM systems and social media engagement tools is a plus.

Job Type: Full-time

Pay: Php50, Php60,000.00 per month

Benefits:

  • Flextime

Experience:

  • social media advertising: 1 year (Required)

Work Location: In person

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