Campaign Management
1 week ago
Develop and lead end-to-end marketing campaign strategies, including campaign planning, execution, monitoring, optimization, and review.
Minimum 3-5 years of campaign management experience required.
Digital campaign experience is essential.
Coordinate cross-functional teams (creative, insights, PR, content, etc.) to ensure smooth delivery.
Own campaign KPI setting and delivery, including CPA / ROI / Engagement / Brand Lift.
Experience with Google Ads is required.
Manage campaign timelines, budgets, and vendor/supplier relationships.
Conduct campaign retrospectives to extract best practices & optimise playbooks.
Native/fluent Mandarin proficiency required.
Bachelor's degree required.
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