Campaign Operations
2 days ago
Job Responsibilities:
- Develop and lead end-to-end marketing campaign strategies, including campaign
planning, execution, monitoring, optimization, and review. - Coordinate cross-functional teams (creative, insights, PR, content, etc.) to ensure smooth delivery.
- Own campaign KPI setting and delivery, including CPA / ROI / Engagement / Brand Lift.
- Manage campaign timelines, budgets, and vendor/supplier relationships.
- Conduct campaign retrospectives to extract best practices & optimize playbooks
Job Requirements:
- Bachelor's degree or above in Marketing, Communications, Business or related fields
- 3–5 years experience in integrated marketing campaign management, preferably in gaming / entertainment / e-commerce.
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