Digital Marketing and Customer Education Strategist

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a Singapore-based pet nutrition company dedicated to helping dogs live healthier, happier, and longer lives through science-backed, human-grade nutrition. Their meals are formulated by veterinarians and canine nutrition experts, inspired by the ancestral diet, and made with care using gentle cooking and freeze-drying methods. With a strong foundation in research, storytelling, and community education, the company is redefining what it means to feed our dogs well — with love, science, and integrity at the core.

About the Role

The Digital Marketing & Customer Education Strategist plays a key role in driving both awareness and education for the brand's mission and products. This role blends digital marketing, content creation, and educational storytelling — helping pet parents understand the "why" behind better canine nutrition and transforming that understanding into loyalty and advocacy.

You'll plan and execute performance campaigns, create content that informs and inspires, and design digital learning experiences that empower pet owners to make better choices for their dogs. This is a great opportunity for someone who's hands-on, creative, and strategic — someone who can balance storytelling with analytics and genuinely cares about making a positive impact in the pet wellness space.

Work hours: Monday to Friday, 9:00 AM - 6:00 PM SGT/PHT

Work set-up: Remote

What you'll do

• Design eye-catching graphics, webpages, and digital experiences aligned with brand and campaign goals.
• Create and edit videos for social media, web, and digital ads using modern video tools.
• Leverage AI platforms to enhance design quality, speed up workflows, and explore new creative approaches.
• Build and optimize landing pages or funnels using tools like HighLevel, Webflow, or similar platforms.
• Collaborate with marketing and strategy teams to translate ideas into compelling creative executions.
• Experiment with new design technologies and share insights to improve team efficiency and innovation.

What You Bring

• 3–5 years of experience in digital marketing, content strategy, or brand education — ideally in a D2C or consumer goods environment.
• Strong grasp of Meta & Google Ads, SEO/SEM, analytics tools, and email automation platforms (Klaviyo, HubSpot, or Mailchimp).
• Excellent communication and storytelling skills — able to simplify scientific or technical topics into relatable content.
• A data-informed mindset paired with creativity and empathy for the audience.
• Passion for pets, wellness, and driving purpose-led marketing that creates real impact.

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You'll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You'll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people's career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We've created 1,400 Filipino jobs that empower global start-ups to focus on growth.