Marketing Officer/Manager

4 days ago

Ortigas Metro Manila, Philippines Private Advertiser Full time $104,000 - $130,878 per year

Key Responsibilities:

  • Brand Portfolio Management: Oversee and enhance the company's brand image across diverse retail product lines, focusing on driving sales, strengthening brand equity, and aligning with consumer trends.
  • Market & Competitive Analysis: Monitor industry trends, consumer behavior, and competitor strategies to identify marketing opportunities. Leverage insights to stay ahead in the retail landscape.
  • Media & Promotions Coordination: Lead media placements, partnerships, event sponsorships, and promotions to ensure maximum brand exposure in high-traffic retail channels. Collaborate with influencers and digital media to amplify the brand presence.
  • Research & Insights: Conduct market research, including trend analysis and consumer feedback, to continuously refine brand strategies and capitalize on retail opportunities.
  • Financial Oversight: Manage marketing budgets, track campaign expenditures, and assess ROI to ensure cost-effective campaign execution that drives profitability.
  • Team Leadership: Mentor and lead the brand marketing team, ensuring they meet performance goals and foster creativity within their roles.
  • Retail-specific campaigns: Develop marketing strategies tailored to the fast-paced retail environment, leveraging seasonal trends, product launches, and in-store experiences.

Qualifications:

  • Bachelor's Degree in Business, Marketing, Mass Communications, Advertising, or a related field.
  • 5+ years of experience in marketing, ideally within retail sectors such as apparel, footwear, lifestyle products, or consumer goods. Fashion merchandising experience is a plus.
  • Strong expertise in marketing strategies, influencer collaborations, digital campaigns, and media buying.
  • Proven ability to drive campaigns from concept to execution, particularly in a retail or consumer-focused environment.
  • Innovative, data-driven mindset with a passion for understanding retail consumer behavior and trends.
  • Bilingual proficiency in English and Filipino is a plus, particularly for local campaigns.

Why Join Us?

  • Be part of a fast-growing retail brand with a dynamic, collaborative environment.
  • Drive impact through creative, high-visibility campaigns.
  • Opportunity for growth and career advancement within the retail marketing space.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for career growth in a dynamic and fast-growing retail organization.
  • Collaborative and inclusive work environment that values innovation and teamwork.

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