Marketing Officer/Manager
2 days ago
Key Responsibilities:
- Brand Portfolio Management: Oversee and enhance the company's brand image across diverse retail product lines, focusing on driving sales, strengthening brand equity, and aligning with consumer trends.
 - Market & Competitive Analysis: Monitor industry trends, consumer behavior, and competitor strategies to identify marketing opportunities. Leverage insights to stay ahead in the retail landscape.
 - Media & Promotions Coordination: Lead media placements, partnerships, event sponsorships, and promotions to ensure maximum brand exposure in high-traffic retail channels. Collaborate with influencers and digital media to amplify the brand presence.
 - Research & Insights: Conduct market research, including trend analysis and consumer feedback, to continuously refine brand strategies and capitalize on retail opportunities.
 - Financial Oversight: Manage marketing budgets, track campaign expenditures, and assess ROI to ensure cost-effective campaign execution that drives profitability.
 - Team Leadership: Mentor and lead the brand marketing team, ensuring they meet performance goals and foster creativity within their roles.
 - Retail-specific campaigns: Develop marketing strategies tailored to the fast-paced retail environment, leveraging seasonal trends, product launches, and in-store experiences.
 
Qualifications:
- Bachelor's Degree in Business, Marketing, Mass Communications, Advertising, or a related field.
 - 5+ years of experience in marketing, ideally within retail sectors such as apparel, footwear, lifestyle products, or consumer goods. Fashion merchandising experience is a plus.
 - Strong expertise in marketing strategies, influencer collaborations, digital campaigns, and media buying.
 - Proven ability to drive campaigns from concept to execution, particularly in a retail or consumer-focused environment.
 - Innovative, data-driven mindset with a passion for understanding retail consumer behavior and trends.
 - Bilingual proficiency in English and Filipino is a plus, particularly for local campaigns.
 
Why Join Us?
- Be part of a fast-growing retail brand with a dynamic, collaborative environment.
 - Drive impact through creative, high-visibility campaigns.
 - Opportunity for growth and career advancement within the retail marketing space.
 
What We Offer:
- Competitive salary and benefits package.
 - Opportunities for career growth in a dynamic and fast-growing retail organization.
 - Collaborative and inclusive work environment that values innovation and teamwork.
 
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