senior manager(integrated retail media)

15 hours ago

Pasay, National Capital Region, Philippines People Matter PH Full time ₱1,800,000 - ₱2,400,000 per year

We are seeking a Senior Manager, Integrated Retail Media to lead media strategies across digital and select ATL channels, driving growth and engagement. The ideal candidate will have a strong e-commerce and digital media background in retail or FMCG, with the ability to translate business goals into impactful, results-driven campaigns.

KEY RESPONSIBILITIES:

Integrated Media Strategy:

  • Develop and lead holistic media plans that integrate digital, performance, social, and select ATL channels to achieve brand, traffic, and sales objectives.

Retail Media & E-Commerce:

  • Drive performance and visibility across owned and partner retail media platforms (e.g., Optimo, TikTok Shop) and ensure media investments maximize ROI and conversion.

Campaign Development & Execution:

  • Oversee the end-to-end planning, execution, and optimization of campaigns across digital platforms, ensuring alignment with business goals and customer journeys.

Performance & Analytics:

  • Define and monitor key performance indicators (KPIs), analyze campaign results, and apply data-driven insights to continuously improve performance and effectiveness.

Content & Social Media Leadership:

  • Lead content strategy, social media initiatives, and affiliate marketing programs to enhance brand engagement and online visibility.

Cross-Functional Collaboration:

  • Partner with internal teams (e-commerce, merchandising, brand, creative) and external agencies/vendors to ensure seamless execution and innovation in campaigns.

Technology & Innovation:

  • Stay updated with the latest trends, platforms, and tools in retail media and digital marketing, identifying opportunities to test and scale new capabilities.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in developing and executing integrated media campaigns and digital marketing strategies.
  • Strong background in e-commerce, ideally from retail or FMCG industries.
  • Deep understanding of digital performance metrics, analytics, and attribution models.
  • Demonstrated experience managing multi-channel platforms and driving measurable business outcomes.
  • Excellent leadership, communication, and stakeholder management skills, with the ability to collaborate across functions and lead high-performing teams.
  • Strategic mindset combined with a hands-on approach to execution.

Job Type: Full-time

Pay: Php150, Php200,000.00 per month

Work Location: In person

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