Marketing Brand

1 day ago

Mandaluyong City, National Capital Region, Philippines Petron Corporation Full time ₱1,200,000 - ₱2,400,000 per year

Job Description

  • Propose promotional activities, implement activations, and design merchandising items directed to specific products to be highlighted to boost volume, margins and brand awareness
  • Evaluates proposals from Trade and recommend appropriate promos, activations, trade assets and merchandising materials to be utilized
  • Works with the sales team in his area during the conceptualization of special events/programs/activities for each year aligned with Marketing Division initiatives
  • Clearly communicates, cascades, and monitors the implementation of merchandising activities and special events to all outlets in his assigned area
  • Ensures that company special events and projects are effectively implemented within the working budget and prescribed time
  • Oversee the effective implementation of product penetration based on established product guidelines in targeted outlets in his assigned area
  • Address and propose corrective action/s in the implementation of marketing programs and activities by the Sales team
  • Periodically monitors consistency in the compliance to promotional, activations and merchandising guidelines
  • Effectively plans and prioritizes the deployment of allocated merchandising, promotional materials and trade assets in his assigned area
  • Monitor's company trade assets as well as prompt service for unit repairs and other asset movement concerns
  • Ensures the accomplishment and submission of closure reports per activity
  • Identifies indicators of activities in his assigned area and develop/recommend competitive strategies and cost-effective approaches to manage competition
  • Participates in the yearly business planning affecting his operations such as merchandising materials or collaterals and trade assets needed in his assigned area

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