Assistant Brand Manager

1 week ago

Mandaluyong City, National Capital Region, Philippines Vouno Trade and Marketing Services Corporation Full time ₱900,000 - ₱1,200,000 per year

Project Management

  • Manages Marketing Action Proposal (MAP)
  • Crafts MAP
  • Researches on data needed for program proposal
  • Briefs agencies on brand expectations and needs
  • Coordinates and follows-up with Purchasing
  • Coordinates and aligns with other units
  • Approves output of agencies

Brand Planning

  • Reviews brand performance and identifies issues and opportunities
  • Formulates strategy and conceptualizes programs to address issues
  • Develops launch plan for new products

Brand budget management

  • Determines and proposes full year brand budget
  • Monthly Accrual- Identifies actual expenditure per brand for the month

Research

  • Briefs research agency on objectives of research
  • Aligns on scope and methods of research
  • Attends Focus Group Discussions
  • Aligns with Global on results
  • Recommends next steps on launch or product innovation/ improvement
  • Conducts backyard research

Crisis / Consumer Complaints Management

  • Coordinate / align with regulatory, PR agency, legal team, and other stakeholders on action points agreed

Coordination with Global

Aligns with global marketing on directions for:

  • POSMs, key visuals
  • TV Commercials
  • Researches
  • QOR deck
  • New Product Development

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