E-Commerce Director

Who We Are:

We are Capacita Consultants, a premier and emerging talent search firm. We specialize in connecting top-tier talent with some of the biggest brands across a wide range of industries. From the tech startup, manufacturing, retail, business process outsourcing and new media spaces (and more), we have established meaningful relationships and have become a trusted partner for numerous clients in these industries. And we're just getting started

About Our Client:

Our client is a forward-thinking company dedicated to crafting premium, natural hair, skin, and wellness products. Their commitment is to purity, sustainability, and community: where ingredients are sourced locally, utilizes eco-conscious packaging, and creates formulas that are as kind to the planet as they are to your body. They are on a mission to revolutionize personal care, and need a visionary leader to scale their digital presence.

About The Role:

We are seeking a dynamic and data-driven E-Commerce Director to become the architect of the brand's digital growth. This is a strategic, high-impact role for a leader who has lived and breathed the rapid-paced environment of major e-commerce and social commerce platforms. You will be responsible for defining and executing end-to-end e-commerce strategy, from customer acquisition and conversion to retention and loyalty. If you have scaled brands on platforms like TikTok Shop, Shopee, or Lazada and are passionate about building a purpose-driven brand, this is your chance to make a profound impact.

Role Responsibilities:

• Strategic Leadership & Vision:

• Develop and own the overarching e-commerce strategy and P&L, setting ambitious yet achievable targets for revenue, customer acquisition, and market share.

• Lead the e-commerce team, fostering a culture of innovation, data-obsession, and agile execution.

• Serve as the key stakeholder on the leadership team, reporting directly to the CEO on e-commerce performance, market trends, and growth opportunities.

• Platform & Marketplace Mastery:

• Architect and optimize multi-channel presence, with a heavy emphasis on dominating various key platforms.

• Translate your deep platform knowledge (algorithms, advertising products, seller tools) into a competitive advantage for the brand.

• Forge and manage strong relationships with key platform partner managers to secure promotional opportunities and early access to beta features.

• Data-Driven Performance Marketing:

• Oversee all digital marketing channels (Paid Social, SEM, Affiliate, Influencer, Email/SMS) to drive efficient customer acquisition and maximize ROI.

• Implement a test-and-learn culture, constantly optimizing campaigns based on data insights from platforms like Google Analytics, Meta, and TikTok Ads Manager.

• Leverage customer data to build sophisticated segmentation and personalization strategies.

• E-Commerce Operations & Conversion Rate Optimization (CRO):

• Own the end-to-end customer journey, from landing page experience to checkout and fulfillment.

• Drive a rigorous CRO roadmap through A/B testing, user experience (UX) improvements, and personalization tactics.

• Collaborate with supply chain and operations teams to ensure inventory accuracy, efficient order fulfillment, and a best-in-class post-purchase experience.

• Brand Stewardship & Content Strategy:

• Work closely with the marketing and content teams to ensure all e-commerce touchpoints authentically represent the brand ethos of nature, wellness, and sustainability.

• Develop a content strategy tailored for each platform, especially for video-first platforms like TikTok, to drive engagement and sales.
• Build and manage a scalable influencer and creator program to amplify brand reach and credibility.

Role Qualifications & Experience:

• Required:

• 8+ years of experience in e-commerce, with at least 3-5 years in a senior leadership role (Head of E-Commerce, Director, etc.).

• Proven track record of scaling an e-commerce business, demonstrable through significant revenue growth and market expansion.
• Deep, hands-on experience with the advertising tools, seller centers, and algorithmic nuances of at least two of the following: TikTok Shop, Shopee, or Lazada. Candidates with direct experience at these companies are highly preferred.
• Expertise in P&L management, budgeting, forecasting, and ROI analysis.
• Strong background in performance marketing and analytics platforms (e.g., Google Analytics, Meta Business Suite, TikTok for Business).

• Exceptional leadership and communication skills, with experience building, mentoring, and inspiring high-performing teams.

• Ideal Candidate Profile:

• You are a strategic thinker but also a "player-coach" who isn't afraid to dive into the data and platforms.

• You are obsessed with the customer and the data that reveals their behavior.
• You thrive in a fast-paced, entrepreneurial environment and are adept at managing multiple priorities.
• You have a genuine passion for or interest in wellness, sustainability, and natural products.
• You are innovative and constantly looking for the next emerging platform or trend.

What The Role Offers:

• A competitive executive compensation package.
• The unique opportunity to build and shape the digital future of a mission-driven brand.
• A collaborative, passionate, and supportive team environment.
• Excellent benefits package.